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Lead Social Media Strategist
Razorfish
Austin, TX, United States
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About Razorfish:
We create never-been-done-before social experience and programs. Come be a part of it. We are looking for a Lead Social Media Strategist, could it be you?
Job Description:
Razorfish was born digital — it’s in our DNA. Today, we use that lifeblood to transform business at the convergence of creativity, technology and media. We accomplish this by building brand experiences that engage consumers wherever/whenever/however they live in the digital world. If you’re interested in a career with us, consider this: LinkedIn ranked Razorfish the 15th most in-demand employer in the U.S. and the 31st worldwide. Speaking of rankings, we scored a perfect 100 percent on the Human Rights Campaign’s Corporate Equality Index. Now we want to hear from you.
Working closely with the Director of Social Media, the Lead Social Media Strategist in Austin is responsible for ongoing community management as well as continuity and execution of social media influence marketing strategy and programs on the behalf of his or her assigned clients.
A large part of this job is being the voice of brand on Twitter, Instagram and other social platforms: Copy writing, editorial calendar planning, assisting consumers with issues and some influencer outreach/engagement. The Lead Strategist works with the Social Media Coordinator to ensure daily program requirements are being executed and that overall program goals are being met on a daily, weekly and monthly basis (on schedule and on goal). The Lead Strategist also proactively ensures issues, successes and key insights are being escalated and reported in a timely manner throughout a client campaign or program.
The Lead Strategist is also responsible for leading and implementing outreach campaigns that strictly adhere to the WOM ethics and best practices. The Lead Strategist will work with the team to identify relevant and targeted influencers as well as the overall outreach strategy, and he or she will be responsible for outreach, coordination and reporting as it relates to overall client objectives.
Responsibilities:
• Provide day-to-day supervision and execution of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
• Work closely with Director and rest of client social media team to ensure campaigns are on strategy, on time and on target
• Create social programming plans and research audits including (and not limited to) content strategy plans, competition research briefs and digital audits
• Choose daily content and engagement for brand on Facebook, Instagram and Twitter
• Ensure consistency of messages across multiple networks
• Serve as key day-to-day community and implementation manager for brands and troubleshoot issues as they arise
• Create weekly social media program status reports detailing key insights, popular content topics, community quotes (verbatims) and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
• Offer key insights for improving programs to enhance results
• Conduct and manage ongoing blogger outreach/key influencer programs on the behalf of clients
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
• Conduct research and create materials to support general business development opportunities
• Exhibit understanding of online market and digital capabilities
• Brainstorm/ideate around program executions/campaigns
Qualifications:
• 5 to 7 years of dedicated social experience at an interactive, advertising, communications/public relations or marketing agency. Must have previous client experience working on social media marketing programs as well as executing word-of-mouth campaigns (including blogger/influencer outreach programs)
• Must have active accounts across key social media sites including, and not limited to, Facebook, Twitter, Google+, etc.
• Passion for social media and community building online, including knowledge of social media platforms as well as tools of the trade
• Superior written and verbal communication skills: a “practical minor” in journalism
• Excellent interpersonal and presentation skills
• Ability to think, plan and execute resourcefully, across multiple tasks
• Knowledge of online tracking and monitoring tools and ability to search and find key content within social media (will be trained on advanced monitoring solutions for the brand)
• College degree preferred in liberal arts, journalism or new media
• A sense of humor and ability to work in rapid, sometimes high-stress environment
• A team player who can be accountable and flexible
This position is a Full Time opportunity located in Austin, TX.