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Campaign Management Specialist
Tribune Publishing
Deerfield Beach, FL, United States
Job Details - this job has expired, please see similar jobs below
Position is responsible for on-boarding customer’s digital programs, monitoring ad performance, facilitating reporting and up-sell opportunities and communicating with Managers, Sales Reps, Vendors and Customers. This position will also assist in developing strategies to meet customer objectives, revenue and profitability and work closely with Sales, Operations and Finance to implement and report progress of strategies and tactics.
Responsibilities:
• Serves as a liaison between the client and our vendors to place new orders or modify existing campaigns
• Organizes on boarding activities, timelines, product deliverables and campaign launches
• Actively monitor, analyze and communicate results of product performance
• Utilize performance data to make recommendations to customer campaigns and identify additional opportunities
• Has the knowledge and familiarity with accounts to analyze data and produce reports based on that data
• Has the expertise in key digital marketing tactics and products, including but not limited to, social, SEO, PPC, web development
• Prepares and delivers communication on campaign performance to customers
• Focus on activities that drive customer retention
• Works with other organizations to resolve discrepancies or missing campaign data
• Serves as a main point of contact to customer for any questions or issues they may have related to program and provide on-going educational information
Qualifications:
• College Degree preferred or Equivalent Experience
• Strong attention to detail, organized and possess the ability to manage multiple projects simultaneously with minimal supervision
• Must have strong analytical skills to collect, compile, organize, track and analyze data
• Strong communication (verbal and written communication) and listening skills
• Highly collaborative leader and a team player, both within the company and with clients
• Must be able to work in a fast-paced environment with frequent changes in priorities
• Proficient in Microsoft Outlook, Word, Excel, PowerPoint and able to quickly adapt to multiple web based applications
• Maintain confidentiality regarding sensitive information including pricing and results
• Experience with Google Analytics
• Experience with Google DFP (a plus)
• Experience with CRM (a plus)
• Experience with Facebook Ad Manager (a plus)
• Currently Google AdWords certified (a plus )