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Marketing Manager, Email/CRM
Viki
San Mateo, CA, United States
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Viki, a Rakuten Company (Japan Stock Exchange: 4755), is a global TV site with more than tens of millions of viewers a month watching the world’s primetime TV and movies, subtitled in over 200 languages by a community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere.
We are in search of a Marketing Manager, Email/CRMfor Rakuten, the parent company of Viki Inc. The role requires responsibility for the day to day running of the email program as well as the overall performance of the channel. Rakuten’s email program includes transactional, trigger, CRM and promotional contacts and represents a critical piece of Rakuten’s overall business. This role will be based in San Mateo, California and will work closely with teams based in Rakuten's global HQ in Tokyo, Japan. Essential duties and responsibilities may include, but are not limited to:
• Responsible for all facets of Rakuten’s email marketing strategy and execution, including creative management, segmentation strategy, loyalty programs and transactional emails
• Track, analyze and report on customer behavior across Rakuten.com. Create weekly reports for Rakuten.com and email channel with ability to interpret results and effectively communicate across all levels of the organization
• Lead Rakuten loyalty program efforts across multiple locations in partnership with team members
• Identify CRM program KPIs and report on all CRM related marketing content
Qualifications:
• Bachelor's degree in Marketing, Economics, Business or related field
• MBA or advanced degree a plus
• 4+ years experience in CRM and email marketing
• 4+ years experience utilizing Google Analytics and/or Adobe Analytics/Omniture platforms
• Extensive industry experience in CRM/database marketing
• Excellent written and verbal communication skills
• Previous eCommerce industry experience strongly preferred
• A/B testing experience preferred
• Open to travel, domestic and international, as needed
Rakuten Group of companies also includes Viber, eBates, Kobo and more; reaching a global audience of nearly 1 billion users. This is an excellent opportunity to join a medium-sized team and make a difference as we scale.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Viki are considered property of Viki and are not subject to payment of agency fees