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Data Insights Analyst
VML
Chicago, IL, United States
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At VML, it’s not just the job you want — it’s who you are that matters. We’re looking for visionaries. Planners. Dreamers. Because VML is a place that’s all about putting everything you are into everything you do. And we believe in the thought that if it doesn’t exist, it can be created. We’re a full-service global advertising agency that thrives where the blue sky of possibilities intersects with grounded solutions.
We’re looking for a data analytics candidate to help clients establish a data-driven culture of measurement. This person will support internal VML audiences and our client stakeholders. He or she will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.
As part of the WPP Group, VML offers one of the best overall compensation packages in the business. Headquartered in Kansas City, VML is an Equal Opportunity Employer. To learn more, visit www.vml.com.
Required Skills:
The successful candidate will:
• Deliver insights instead of just delivering reports
• Understand the correlation between most important KPIs
• Demonstrate problem-solving ability with emphasis on drawing inferences with data
• Understand the conversion rate optimization path and the indicators of it
• Demonstrate an understanding and ability to connect the eCRM, paid media tools and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
Personal characteristics:
• Passionate about a culture of measurement
• Detail-oriented and thorough
• Analytical and decisive
• Business-savvy and team-oriented
• Able to effectively communicate verbally and in writing
• Able to listen to stakeholders and provide solutions
• Strong work ethic and integrity
Required Experience:
• One to two years of experience working with web analytics and marketing analytics
• Experience in data analysis and report generation
• Knowledge in web metrics, dimensions and web key performance indicators
• Basic understanding of internet marketing, interactive marketing concepts and strategies
• Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
• Hands-on experience with web analytics platform(s) (Webtrends, Omniture, Unica, Google Analytics, etc.)
• Experience with multivariate and experimental test platform(s) (Test&Target, Optimost, Visual Website Optimizer, etc.) a plus
• Experience effectively managing projects that support multiple clients and stakeholders
• Proficiency in Microsoft Excel