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Data Insights Analyst
VML
Atlanta, GA, United States
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At VML, it’s not just the job you want — it’s who you are that matters. We’re looking for visionaries. Planners. Dreamers. Because VML is a place that’s all about putting everything you are into everything you do. And we believe in the thought that if it doesn’t exist, it can be created. We’re a full-service global advertising agency that thrives where the blue sky of possibilities intersects with grounded solutions.
Yes, technically we’re located in Kansas City. And New York. And Chicago. And Seattle. But if you need to find us, we suggest visiting somewhere that can’t exactly be pinpointed on a map. Look for us where dreamers thrive. And ideas, too. In a place where limits are pushed and pulled and stretched. Because VML is a full-service digital advertising agency that thrives where the blue sky of possibilities intersects with grounded solutions. We know this is a great place, and others know it too. In fact, we’ve been voted as one of the 25 best places to work in America three times and have partnered with brands around the world. And with two decades under our belt, you’d be correct to guess our trophy case is pretty full as well.
As part of the WPP Group, VML offers one of the best overall compensation packages in the business. VML is headquartered in Kansas City.
We're seeking a Data Insights Analyst to help establish a data-driven culture of measurement. He or she will help analyze the data available to provide the most relevant information and appropriate next steps to guide stakeholders to optimal business and marketing decisions.
Required Skills:
The successful candidate will:
• Deliver insights instead of just delivering reports
• Understand the correlation between most important KPIs
• Demonstrate problem-solving ability with emphasis on drawing inferences with data
• Understand the conversion rate optimization path and the indicators of it
• Demonstrate an understanding and ability to connect the eCRM, paid media tools and Social
• Monitoring tools with site analytics tools to gain integrated online marketing insights
• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends
Personal characteristics:
• Passionate about a culture of measurement
• Detail-oriented and thorough
• Analytical and decisive
• Business-savvy and team-oriented
• Able to effectively communicate verbally and in writing
• Able to listen to stakeholders and provide solutions
• Strong work ethic and integrity
Required Experience:
• One to two years of experience working with web analytics and marketing analytics
• Experience in data analysis and report generation
• Basic understanding of internet marketing, interactive marketing concepts and strategies
• Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders
• Hands-on experience in web analytics and (analytics tag implementation and Adobe Analytics a plus)
• Proficiency in Microsoft Excel
VML is a M/F Disabled and Vet EEO/AA Employer.