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Eat24, Retention Marketing Lead
Yelp
San Francisco, CA, United States
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Summary
As the Retention Marketing Lead for Yelp Eat24, you’ll have the opportunity to drive marketing strategy for one of the fastest-growing categories in the mobile space. In this role, you’ll flex your analytical and marketing skills to develop data-driven campaigns that both delight our customers and grow the business. The ideal candidate is someone with a passion for marketing, a test-and-learn mindset, and who thrives in a fast-paced environment. The person coming into this role will be a mix of creative, marketing savant and number-loving data nerd.
What you'll do:
• Drive strategy behind segmented customer communications to users to increase engagement leveraging multiple channels; e.g. email, on-site communications, push notifications, etc.
• Develop communications across the full customer lifecycle for Yelp Eat24, including creative development, targeting, segmentation, and performance analysis
• Build testing plans and manage tactics for each channel and segment to ensure continued innovation and optimization for engagement and retention
• Partner with the Analytics team to develop/update reporting that tracks KPIs and business metrics to uncover actionable trends, insights and forecasts
• Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and ROI; provide recommended courses of action
• Collaborate across the extended team to ensure consistent product messaging and user experience; leverage internal resources to expand knowledge and create efficiencies wherever possible
• Develop forward looking research and analysis to help inform retention strategy
What we're looking for:
• Minimum 5 years of retention marketing experience, preferably email
• Highly proficient in Excel (pivot tables, graphs, formulas, etc.); SQL and HTML a plus
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
• Demonstrated ability to think strategically and creatively while applying sound business judgment and quantitative analytics
• Strong understanding and experience with AB/MVT testing
• Self-motivated and results oriented with a high regard for attention to detail
• Excellent oral and written communications skills
• Bachelor’s degree
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.