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Digital Media Manager
Hearst Television
Oklahoma City, OK, United States
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Job Description
KOCO-TV and KOCO.com, Hearst’s multiplatform operation in Oklahoma City, OK, is looking for a Digital Media Manager to oversee its growing web, mobile and social platforms. The Digital Media Manager is responsible for overall management and direction for all digital content efforts of our digital platforms. The DMM helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. You will be responsible for working with our news crews, producers and assignment editors to assign and produce content every day. This is a key leadership position in our newsroom. Candidate must want to work hard and win! An ideal candidate will have at least five years of digital management experience at a multiplatform media organization.
Job Responsibilities:
• Leads team of talented and experienced digital journalists
• Managing online content and operations. This includes selecting and writing material for all of our digital platforms
• On-site management of digital editors and of the work of Hearst Television personnel designated to service digital
• Develops and guides execution of strategies to meet digital goals
• Creatively develops unique content, event coverage and project ideas for web, mobile and social
• Brings consistent sense of urgency, immediacy and real-time strategies to digital news content and project management
• Works to develop content during breaking news
• Takes an active role in daily editorial. The goal is to lay the groundwork for a consistent multi-platform workflow that ensures strong unique content.
• Works closely with News Director to refine digital efforts
• Participates in news manager and weekly marketing meetings
• Serves as primary link between on-air and online news as a key member of the news management team
• Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms to provide superior coverage
• Works closely with marketing to prioritize the growth of customers on Facebook, UGC and email, and the interaction with them.
• Key innovator of digital projects involving news, sales and creative services departments aimed at creating strong revenue-generating content
• Works daily with creative services to identify opportunities to leverage marketing tactics that support the digital platforms
• Engages in regular and weekly marketing discussions with CSD to push marketing opportunities cross-platform.
• Interfaces with corporate Directors of Digital Content and Digital Product, as well as other HTV digital managers on small, medium and large scale news and content initiatives
• Directs staff on best practices to optimize content areas of mobile and desktop sites
• Identifies videos with viral potential for syndication partners like YouTube, Yahoo, AOL, MSN,
• Regularly communicates pertinent metrics concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to daily metric measurement
Required Skills:
• Must be a self-starter
• Must work well under deadline
• History of innovation
• Proven history of leadership
• Familiarity with the Oklahoma City DMA
• Track record of results and winning
• Demonstrated knowledge of SEO best practices
• Superior editorial and ethical instincts
Education:
• College degree preferred
Experience:
• 5 Years in similar role