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Brand Portfolio Manager
Springer
London, , United Kingdom
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Macmillan Education provides world class content in the most relevant, engaging and flexible formats to support students, teachers and institutions through a lifetime of learning. Macmillan Education produces content for English Language Teaching (ELT) and for Schools curricula around the world. Whilst Palgrave Higher Education develops and distributes textbooks, e-books and interactive e-learning resources primarily for University-level students.
Job Title:Brand Portfolio Manager
Department: Marketing
Location:London
Macmillan Education is part of the newly formed company Springer Nature, which brings together Macmillan Education, Palgrave Macmillan, Nature Publishing Group and Springer Science+Business Media to form a major new force in scientific, scholarly, professional and educational publishing.
We are a global education company, developing print, digital and online solutions that support teachers, researchers, students and educators around the world. We specialise in three key areas - Language Learning, Schools Curriculum and Higher Education.
We’re looking for a talented individual to take responsibililty for developing and executing the brand strategy for our product portfolio clusters and to use their understanding of customer requirements to aide brand development and drive sales. Working with the Global Head of Brand and Product Management you’ll enjoy applying a data-driven approach to marketing, whilst positioning the brand offering against market competition. You’ll work closely with the Regional Marketing Hubs to influence and drive decision-making to enable successful delivery of our marketing plans.
Responsibilities
• Drive, manage and develop the brand for our relevant suite of portfolio product to achieve targeted sales. Build an effective marketing/branding strategy and drive its execution across our Regional Marketing Hubs. Work closely with the Global Campaigns Manager and key internal stakeholders (e.g. Publishing, Editorial and Sales) to deliver effective global brand campaigns/programmes meeting time, cost and quality criteria.
• Lead on customer research to fully understand the customer segments and requirements. Visit the markets and carry out consumer research to monitor how our brand is received and feedback into the product development stage, influencing decision-making. Ensure a joined up customer experience and strong commercial/delivery model for the product portfolio.
• Work effectively with publishing and editorial teams on how the portfolio brands can and should be applied to position timely placement of brand for current portfolio of products and for new product propositions. Represent the voice of the customer to support product development working closely with the Publishing and Editorial teams.
• Ensure the consistent application of the brands across print and digital channels (including web presence, email marketing, and social media) by working closely with the Digital Media Manager
• Fully understand how the business will be driving growth across the key markets/growth regions, working closely with the Market Intelligence team to position the product portfolio against competitor activities.
• Support the Global Marketing Director and the Global Head of Brand and Product Management to embed the new ways of working for the global marketing team.
Key Relationships
• Reporting to Global Head of Brand and Product Marketing
• Working closely with key stakeholders e.g. the Regional Marketing Hubs, Publishing, Editorial, Sales, Customer Services, Market Intelligence Team, Global Campaigns Manager and Digital Media Manager
Experience, skills and qualifications
Essential
• Experience of working in a global environment effectively managing brands for the product portfolio
• Strong demonstrable experience in brand management and global brand initiatives applying a data-driven approach to marketing
• Solid experience of working in global teams and understanding regional variations and the impact on customer requirements
• Strong influencing and communication skills with the credibility and gravitas to drive decision-making
• Solid experience in producing effective and impactful marketing assets for a wide variety of channels, including print and digital
• Strong organisation and planning skills with the ability to work under pressure
Desirable
• Experienced Brand Manager with experience of managing product portfolios in global organisations
• Relevant marketing or professional qualification
• Ability to use a wide range of tools to deliver effective brand campaigns and assess data
• Digital Marketing skills e.g. effective management of websites, social media, FeverBee, Spredfast (enterprise social media platforms)