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Digital & Social Media Specialist
Discovery Communications
Warszawa, , Poland
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Position Summary:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed.
Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education.
In Central and Eastern Europe, the Middle East and Africa (CEEMEA), 19 Discovery brands reach 613 million cumulative viewers in 109 countries
and territories with programming customized in 21 languages. For more information, please visit www.discoverycommunications.com.
The Digital Specialist is the face of the brand, managing communications in both directions. This digital-savvy communicator is responsible for content creation for all Social Media platforms and focused on developing relationships that ultimately build the brand’s communities in order to increase consumers’ engagement. He/she is also focused on driving web referrals to our properties and driving tune-in to our networks while maintaining a balance that ensures and fosters a successful Digital Media experience. Requires a highly detail oriented, organized and assertive individual with excellent communications skills who thrives in fast-paced, ever-changing environment.
This role is a 12 month fixed term contract.
Responsibilities:
• Work with local Channel and Discovery Digital teams to create local Digital Media strategy to meet growth objectives.
• Own the Digital Media calendar and alignment with Channel and Digital departments.
• Content creation - develop messaging and exclusive photo/video materials for Digital Media use.
• Create, manage and grow the networks’ presence through Facebook, Instagram, You Tube, Snapchat and other strategically relevant SM properties.
• Manage and grow networks’ local websites.
• Execution of Digital and SM campaigns.
• Manage, co-ordinate and execute dedicated activation incl. On-air integration.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations for revising future Digital Media campaigns.
• Achieve high levels of engagement in our communities and focus on tactics that sustain these beyond program publicity.
• Moderation of communities and crisis management when required.
• Be the eyes and ears of our brand, thus reporting key and relevant information to programming, research and marketing departments for optimization.
Requirements:
• Has work experience in advertising, PR, online marketing or similar.
• Highly detailed oriented and organized with keen ability to handle multiple projects simultaneously in very fast-paced environment.
• Strong knowledge of digital and social networks and best practices.
• A passion for Discovery, television and the media industry.
• Excels at research, possesses excellent writing skills and the ability to crank editorial and technical writing output without brooding.
• Demonstrated creativity and documented immersion in digital media.
• Knowledge of search engine optimization-think including basic keyword research.