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Strategist
ICF International
Toronto, , Canada
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Description
Reporting to the Director, Strategy and Data - the Strategist will be charged with designing the customer experience of major client initiatives at ICF Olson. The Strategist will be responsible for supporting engaging customer journey workshops, developing industry-leading strategies, and presenting concepts in high fidelity to win buy-in from all stakeholders. The Strategist will be skilled in working with senior client partners, alongside our Senior Strategists, Account Directors, Technical Directors and Creative Directors – producing game-changing solutions that truly allow Technology & Creative to shine.
You Are:
• A visionary, with the intuition to rapidly ideate stellar customer experiences and the technical proficiency to validate them.
• An artist and technologist, equally excited in developing loyalty and brand strategy with creative teams or digital platform transformations with technology teams.
• A pragmatic thinker, that wants a whiteboard marker or post-its in arms reach at all times, drawing out problems and solutions on a moment’s notice.
• A scientific thinker,with the desire to hypothesize, experiment and collect data on every customer experience with the utmost precision.
Your Key Responsibilities:
Here’s what you’ll be doing day to day…
• Ideation: Conducting solution sessions internally with a variety of stakeholders.
• Client Workshops: Supporting client workshops, adjusting agendas and preparations according to the initiatives. These often range from loyalty program designs to customer journeys for major web redesigns, and everything in between. You are capable of deftly adapting and refining your approach at every turn.
• Strategic Research: Conducting primary and secondary research, developing key insights relevant to the client’s industry or initiative.
• Data Insights Reports: Working with Data Analysts to produce key customer insights reports, understanding how to weave CRM, SEO, and Digital Analytics (Google Analytics, Adobe Analytics) data points in to a cohesive customer-driven story. You are someone that is excited to embrace the numbers, and seeks out the insights that data can reveal.
• Strategic Framework: Using the outputs from workshops, and strong relationships with Technology, UX & Creative teams to then craft high fidelity Strategic Frameworks. This document can take an infinite variety of forms, with the ultimate perspective of constructing a compelling story behind the ultimate strategy. You will own, present and represent the strategies presented by these frameworks.
• User Stories: Condensing the Strategic Framework in to a concise set of tasks and requirements, allowing cross-functional teams to develop a perfect understanding of how to build the strategy. You are an essential voice of the end-product, and responsible for communicating ideas across teams.
• Execution Support: Working diligently, and in tandem with Business Analysts, UX Designers, and Art Directors ensuring that the end product is true to concept. Attention to detail, with the ability to soundly communicate technical and creative concepts is an essential skill.
• Innovation: Being a believer in the customer experience, you will activate and bring ideas to your team and our clients. Empowered by new technology platforms or unique insights, you will champion and articulate the value of innovative new ideas.
Your Experience & Intangible Traits:
The ideal candidate for the Senior Strategist position will possess the following competencies:
• 1-4 years of experience in Digital Strategy, Design, Information Architecture, digital/retail CX/UX
• Previous work in developing brand strategies, loyalty programs, CRM, and or digital/retail CX/UX
• Strong recent examples of customer journey designs and customer experience work
• Skilled in identifying organization goals, understanding organizational process and creating solutions within the framework of client needs
• Exceptional ability to own a room, present ideas to senior client stakeholders, and diplomatically manage opinions in large ideation sessions
• Strong mix of technical and creative background, understanding how the strongest strategies are founded in sound technical concepts and enabled by design
• Experience conducting stakeholder interviews or other forms of primary research (focus groups, surveys, etc.) and producing the derived strategic insights (personas, behavior maps, etc.)
• Comfortable working with data analysts and data scientists, integrating data deep dives in to strategic frameworks
• Past project experience where strong communication across agencies, research vendors, technology and creative resources was an essential enabler
• Superior ability to manage projects simultaneously, managing time and prioritizing effectively across multiple initiatives
• Skilled with Adobe Photoshop, or Illustrator to publish high-fidelity strategic concepts and customer journeys
• Incredible attention to detail, and precision in all deliverables – whether it’s crafting polished customer journeys, idea boards, strategic documentation, strategic presentations, or idea sketches
• Exceptional verbal, writing, and presentation skills – and highly skilled in problem-solving
• Engaging team player, excited to collaborate and self-start new ideas and solutions
• Bachelor’s degree and/or diploma in Marketing, Design, Technology, Engineering or similar
Please include a link to your past work or portfolio in order to be considered for this position.
Why you’ll love working here:
• Full health benefits (100% dental, short term and long term disability)
• Generous vacation and retirement plans
• Employee support program
• A brand new cell phone, with upgrades every 18 months (we’ve got your phone bill covered, too)
• Ongoing training and development opportunities, peer-taught lunch and learns and outside workshops like Ladies Learning Code
• Catered Friday lunches
• Loaded snack cupboards
• Office-ping pong and foosball tables, plus the latest and greatest video games
• Friendly community with lots of social events – from boat cruises to volleyball tournaments
• Participation in charity initiatives
Like what you see and think you’re a perfect fit? Apply today.
ICF Olson is a marketing services agency purpose built for the new realities facing clients. With 900 employees in 12 cities across Canada, the United States and beyond, ICF Olson is one of the world’s top 50 agency companies by revenue. We boast uniquely broad and deep expertise across the entire spectrum of marketing services, having been recognized as a finalist for Canada’s Digital Agency of the Year by Strategy Magazine, a top 8 loyalty program service provider by Forrester, Public Relations Agency of the Year by PR Week and Adobe Marketing Cloud’s North American Partner of the Year in 2015. From our offices in Toronto and Ottawa our Canadian team of more than 100 people provides enterprise technology, marketing and lifecycle communications services to commercial and government clients including Boston Pizza, Ontario Lottery & Gaming, Home Depot, Nestle, Aldo, California Lottery, Interac, and the Ontario Energy Board.
We thank all candidates in advance for their application, but only those contacted for an interview will receive a reply.
At ICF Olson, we are committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported. ICF Olson is committed to providing accommodations. If you require an accommodation, we will work with you to meet your needs.