This job has expired, please see additional jobs below
Senior Director of Brand Strategy & Campaign Planning
Viacom
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Overview and Responsibilities
The Sr. Director of Brand Strategy & Campaign Planning oversees and leads the overarching series marketing strategy across all platforms, including the show positioning, KPIs, and key objectives of each plan.
With a key focus on innovation, the ideal candidate will ensure that all plans have clear goals and vision that drives creative direction and supports the strategy set for each programming initiative. Primary emphasis is on building the topline positioning and strategy for each marketing plan and guiding the consumer-facing “story” that is being communicated in each campaign.
This person will work closely with all departments to share brand positioning and vision. In addition, the VP will partner with Research/Audience Insights team to initiate research, obtain strategic knowledge for series, and translate research finding to actionable creative and promotional strategies. The position reports to the VP, Consumer Marketing.
Responsibilities
• Lead and oversee strategic planning for all launches for VH1 & Logo
• Define and communicate strategic positioning for series and events
• Create and communicate the Creative Brief to creative teams
• Initiate projects, in relation to programming calendar and marketing needs.
• Manage project timelines in association with production management, including delivery of scripts, rough-cuts and final cuts on time and to the appropriate partiesfor approvals.
• Pitch out positioning/creative strategies to key constituents including EVP Marketing, GM, Series EPs and external creators.
• Collaborate with VP Creative to assure creative brief is clear, strategic and actionable for creative teams.
• Collaborate with show producers & creators to assure strategic buy-in on promotional direction for series launch campaigns.
• Utilize & leverage Audience Research group to strengthen strategic brief and creative work: target audience insights, qualitatively test campaign concepts and quantitative testing.
Basic Qualifications
• 10+ years holding Marketing/Advertising positions, namely Account Directors & above at Top Advertising Agencies, Account Planners or Brand Strategists within Media companies.
• Undergraduate degree; or equivalent management experience required
Additional Qualifications
• Proven leader with demonstrated experience in building strategic creative plans.
• Writes all Creative Briefs and can work closely with creative teams.
• Can effectively lead, both direct staff and indirect support staff in conjunction with projects.
• Effectively manages multiple projects in a fast paced, ever changing environment
• Strong presentation abilities as a means to build consensus around strategic objectives and project plans; can pitch.
• Can work closely with research to define knowledge gaps and desired insights to assure feedback is actionable and strengthens creative executions.
• Exceptional writing skills as well as creating creative presentation documents
• Strong and diverse client experience, Pop Culture and TV network clients a plus
• Exceptional written and oral communication skills; with direct past experience in writing and brief creative teams on the Strategic Creative Brief
• Strong business and personal ethics
• Collaborative and positive attitude!
• Strong mentoring skills and desire to teach creative team
• Deep connection to local advertising/media community and people resources