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Digital Business Analyst
US News
Washington, DC, United States
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U.S. News and World Report is seeking a data-savvy, critical thinker to join its Business Intelligence team.
Over the past decade, our company has transformed from a national news magazine into one of the most visited media websites in America, with a focus on helping people make important life decisions. Today we are a major provider of advice and recommendations in the Education, Health, Money, Travel, Automotive, and Real Estate verticals.
And we continue to deliver high quality news online. This makes U.S. News unique in that we compete in several competitive online markets at the same time. We’re also growing quickly – in both audience and hiring.
As our audience has grown, so has the need for us to get smarter and more efficient as a digital media business. We want to step up our capabilities in tracking user behavior and understanding demographics, interests and intents. We want to conduct more user research to better understand our audience and improve our products and content to better meet users’ needs. And of course we want to maximize our revenue opportunities and use data to drive good business decisions.
What You’d Do:
• Use web analytics tools to gather data, analyze it, and develop actionable insights and recommendations.
• Produce regular and ad hoc reports that both present and interpret data.
• Monitor and study the competitive landscape to identify opportunities.
• Create audience profiles through research, focus groups, and surveys.
• Present your findings in both written reports and oral presentations to stakeholders at every level of the company.
• Put in place and continually update tracking systems to ensure that we’re measuring our audience accurately and in ways that make sense.
• Prepare audience insights for Sales, Marketing, Product, and Content teams.
Must Haves:
• A positive attitude.
• Exceptional quantitative and qualitative reasoning ability.
• Self-driven, proactive work ethic.
• Strong written and oral communication skills. We want someone who will not just produce the right numbers, but be able to clearly explain and interpret them without jargon.
• Comfort working with a variety of stakeholders in different functions, especially technical teams.
• Intermediate to advanced understanding of Excel.
• Ability to quickly learn a variety of data systems – the ones that we use now and the ones that we’ll use in the future. If you don’t want to learn new things, this job might not be for you.
• BA/BS degree or equivalent experience.
Nice to Haves:
• Experience using web analytics tools such as Google Analytics, Adobe Analytics (a.k.a. Omniture SiteCatalyst), and A/B testing tools.
• Experience with a tag manager, ad server, demand side platform, or other digital media systems.
• Survey research experience.
• A strong background in statistics.
• Strong design and PowerPoint skills to visualize data.
• Exceptional public speaking skills.
• Experience in the digital media industry and an interest in the future of media.
• Degree in business, economics, statistics, or a similar field. An MBA or other graduate degree is a strong plus.
Applicants must submit a resume and cover letter to be considered.
We offer a competitive salary and comprehensive benefits package that includes healthcare, dental, and 401(k) plan. Our offices are located in downtown Washington, D.C.
EOE
M/F/D/V