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Sr. Researcher, Consumer Insights - Japan
Netflix
Tokyo, , Japan
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At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.
We understand that an expert focus in a region helps to guide the overall process and we are looking for an expert in Consumer Insights to support the Creative Marketing team in Japan. This role will be part of the regional CI, team shaping and managing research needs, from growing the company’s understanding of consumers attitude, to bringing to life the consumer’s voice in order to craft creative campaigns that will help people fall in love with us.
We seek an individual who sees themselves in the following descriptions:
• Can flourish in our unique company culture
• Has worked and / or lived in the region
• Has worked in entertainment research or a closely related field and is passionate about content
• Lives and breathes primary research - qual and quant
• Loves rolling their sleeves up and diving into projects
• Knows how to design a research project to meet the needs of the marketing question and can determine which methodology best serves the purpose
• Knows how to implement research projects - from the ground up - whether that’s setting up focus groups or executing an online survey
• Has had a great deal of experience in moderating focus groups and loves to be in the room with the consumer (will consider someone who has worked on an extensive number of qual projects on the ground in Japan, but not moderated)
• Has had a ton of experience in survey programming or design and knows how to ask the right questions
• Has worked on building creative campaigns
• Has had experience of socialising research findings across different departments - PR, social, creative - and can pivot to the specific needs of each
• Understands the consumer’s voice and how to turn what people say into actionable findings - in fact, has a proven track record of turning findings into thoughtful, holistic stories that get to the heart of the opportunity
• Is desperate to show how great insights lead to great strategy which results in real impact to the business
• Is a self-starter, but loves working in a team and wants to avoid a silo environment
Essential qualifications:
• At least 7+yrs of hands-on experience in a market research agency or department (ideally a mix) with at least 5 yrs of that focus in Japan
• University Degree, Post Graduate qualifications preferred
• Highly proficient in Excel and has a wealth of hands on experience in DP and analysis
• Native or native-level Japanese and fluent English critical, other languages a bonus
• On the ground experience in Japan through qual research essential
• Experience presenting / socialising insights at all levels of an organisation (and esp. to non-researchers)<!---->