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Analyst
Razorfish
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
About Razorfish:
Produce, analyze and deliver customer insights based on web site behavior, customer surveys, and other quantitative data sources.
Job Description:
• Develops a strong understanding of the clients' business, current digital marketing initiatives, and customer experience goals. Actively works towards insights and recommendations that will help Razorfish deliver solutions to meet these goals.
• Work with Sr. Consultants or account teams to translate client requests into analytic work plans
• Enjoys working with clients and team members to help them understand the implications of Customer Insights.
• Serves as an evangelist for data-driven decision making, accountability, and a commitment to continuous optimization.
• Identify new ideas and opportunities for analytic projects
• Perform hands-on analysis of large volumes of web analytics, transaction and customer level data. Work with complex data structure, manipulate, cleanse data and perform statistical analysis
• Learn and deliver online customer analyses, which may include: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Advertising Research, Brand Research, Site Utilization
• Plan, execute, and analyaze online surveys using survey technologies such as Dynamic Logic, Insight Express, & Factor TG
• Participate and support in delivering results and presentations to clients
• Participate in national CIG practice groups to develop and promote analytic expertise.
Responsibilities:
• Adept at performing basic statistical analysis, such as calculating statistical significance, distributions, etc.
• Has or is interested in developing skills to be a hands-on practitioner of multivariate statistical analysis (regression and simple segmentation)
• Ability to query/join/transform data in a relational database
• Ability to interpret data and analyze results to generate insights
• Effectively communicate complex ideas to primary client contacts, both verbally and in writing
• Strong client service skills
• Superb at time management and project management Education and/or Experience Required
• The applicant should have at least 3 years of work experience in a business environment, with a minimum of 18 months successfully working within an intensively client-focused model such as an external consulting or marketing services firm.
Qualifications:
• Experience with one or more website reporting tools: - Unica NetInsight - Webtrends - Omniture - Visual Science - Coremetrics - WebSideStory - Experience cleansing, manipulating, and transforming data
• The applicant must have a bachelor's degree or equivalent work experience and training.
• Proficient in SQL and Excel - Experience in creating and delivering presentations using PowerPoint Preferred
• Some experience using SAS and/or SPSS. Experience working with transaction-level data is strongly preferred.
• Experience working with online survey vendors such as Factor TG or Dynamic Logic is a plus
• Experience in the any or multiple areas below would be a plus:
• Branding building/positioning/tracking
• Advertising (both online and offline)
• Marketing channel integration/media integration - Managing large research or consulting projects
• Management/strategy consulting - Site usability studies - Experience with any of the following tools would be a plus - Media: Atlas/DoubleClick - Database: SQL Server/Oracle/DB2/Teradata - Survey: FactorTG/Dynamic Logic/Insight Express - Reporting: MS Analysis Services/Excel Pivot Tables/ Any other OLAP tools.
This is for a full time opportunity.
Brand
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Our world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 20 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States. Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram. Razorfish. Here for tomorrow.™