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Sr. Manager Marketing, Packaging & GTM
iHeartMedia
New York, NY, United States
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Job Summary:
The Senior Manager, Packaging & GTM is responsible for building out best-in-class sales collateral for the national and local sales teams by developing compelling sales and marketing materials that drive advertising spending to the iHeartMedia portfolio across multiple categories. Reporting to the Senior Director, Packaging & GTM and in partnership with Sales/Marketing leadership at iHeartMedia, the candidate will help lead efforts to build out materials that highlight solutions that are differentiated and meet the demand of the media marketplace in order to drive revenue.
Responsibilities:
• Work with Senior Director, Packaging & GTM on sales packages, product positioning, and overall GTM strategy to strengthen iHeartMedia’s leadership among agencies and clients
• Develop and help oversee the maintenance of Ad Sales marketing materials, including one-sheets, presentations, case studies, etc.
• Develop strong working relationships with other departments and key stakeholders including Product, Programming, Research and Creative Services
• Message and package product offerings and tailor positioning to key verticals as appropriate
• Assist in the development of strategy and positioning of new ad products and sponsorships
• Track the performance of packages via available metrics and marketplace feedback in order to inform and optimize go-forward efforts
• Work with ad sales research to surface trends and insights around key audience segments, categories, media consumption habits, etc. in order to better position iHeartMedia offerings
Experience/Qualifications:
• 6+ years experience in marketing solutions, sales development and/or media agency role
• A proven track-record of building out creative marketing solutions that drive results
• A strong understanding of how to leverage qualitative and quantitative insights to deliver advertising solutions
• An ability to manage challenging and complex projects and build consensus in a multi-layered organization
• Excellent oral and written communication and presentation skills
• Strong design sensibility for sales/marketing collateral
Education:
Bachelor’s Degree required