This job has expired, please see additional jobs below
Marketing Automation Strategist
John Wiley & Sons
Hoboken, NJ, United States
Job Details - this job has expired, please see similar jobs below
The Company:
Wiley is a provider of content-enabled solutions that improve outcomes in research, education, and professional practice. Our core businesses produce scientific, technical, medial, and scholarly journals, reference works, books, database services, and advertising; professional books, subscription products, certification and training services and online applications and education content and services including integrated online teaching and learning resources for undergraduate and graduate students and lifelong learners. The company’s headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Australia, and Canada.
The Marketing Automation Strategist provides best practice leadership in all areas of direct marketing – with emphasis focused on demand generation program strategies for B2B and B2C e-marketing campaigns, including acquisition, nurture, and retention techniques. Primary responsibilities include:
Responsibilities:
• Creating effective campaign strategies that meet or exceed objectives
• Aligning department strategies with larger Wiley Community strategies
• Developing campaign benchmarks and creating campaign playbooks
• Optimizing segmentation and customer profiling
• Creating and adhering to direct marketing and marketing automation best practices, including integrating other applicable marketing activities and capabilities
• Developing and effectively executing campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded
• Ensuring campaign strategies align with broader Wiley Community strategies
• Ensuring strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, direct mail)
• Working with product marketing and sales to develop measurable campaign objectives
• Developing and monitoring corporate benchmarks for campaign performance and lead generation
• Applying best practice segmentation and customer profiling to optimize demand generation programs
• Developing best-practice framework, standards, and playbooks for demand generation tactics
Requirements:
• B.A degree or higher
• 3-5 years in B2B & B2C Marketing & Sales processes
• Demonstrated experience in Marketing Automation tool(s); Understanding of web analytics, content and data management; demonstrated proficiency in multiple lead generation tactics (email, website, direct mail, SEO, etc.)
• Proficient in Windows Applications (Excel, Word, etc.); SFDC
• Excellent written and verbal communication skills; ability to manage multiple projects simultaneously; think creatively; work with and within cross-functional global teams
• Strong project management skills
Wiley is an equal opportunity employer and does not discriminate on the basis on race, color, creed, national origin, sex, sexual orientation, religion, age, disability or other legally protected status. Employment is contingent upon the successful completion of a background check and employment review.