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Anlst, Database Marketing
Tribune Publishing
Chicago, IL, United States
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Be involved in managing the Market Analytics group’s data processing through streamlining and scheduling code, allowing as much time as possible to be spent on advanced analytics. Analyze customer behavior, both online and offline. Work on projects that drive Tribune's ability to achieve its customer profitability, retention, and acquisition goals.
Responsibilities:
• Perform planned and ad hoc summaries describing consumer and advertiser behavior. Products include traditional print and digital media. Behaviors include overall trends as well as reaction to specific marketing and sales initiatives to acquire and retain customers.
• Extract data from relational databases and other sources. Convert raw data into variables suitable for various statistical analyses. Analyses include scoring models to maximize response, profit, or circulation impact of direct marketing campaigns, segmentation, and net present value.
• Translate scoring model results into code to rank promotable lead files to select the best leads for a campaign
• Automate SAS processes to produce results efficiently on a regular basis, usually monthly
• Provide SAS programming support to the statistics manager as needed
Qualifications:
• Bachelor’s degree in statistics, computer science or related field with emphasis in quantitative analysis, database marketing, or marketing analytics
• 1-5 years of applicable experience preferred
• Knowledge of SAS, including DATA step programming and use of Base PROCs
• Experience with SAS Enterprise Guide, Oracle, SQL, and UNIX a plus
• Must be technically strong and comfortable in an analytical environment with attention to detail
• Must be able to effectively balance multiple tasks while meeting tight deadlines
Preferred Experience:
• Experience writing SAS code
• SQL experience within SAS
• Clickstream data experience
• Ability to automate processes and analyze results
We Offer:
• Friendly, relaxed, and quiet work environment.
• Ability to work with a collaborative and innovative team
• Flexible schedule
• Comprehensive benefits include: medical, dental, 401(k)
• On-site fitness center and discounts to area retailers