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Brand Strategist
Horizon Media
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
The Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. They oversee delivery of campaign materials, such as media authorizations, schedule or insertion reports as well as creative elements to clients and internal teams. In part with team leadership, the Brand Strategist participates in brainstorming sessions, status meetings and client plan presentations. The Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client's business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.
Main Duties and Responsibilities
35% - Strategic Planning
20% - Client Relations
45% - Stewardship
• Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly
• Utilize knowledge and understanding of client's products/services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
• Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
• Build and foster open communication with clients and media partners, serving as a key HMI contact
Supervisory Responsibilities
• Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon's principles, industry and media trends
• Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
• Contribute to performance reviews of Assistant Brand Strategy, identifying strengths and areas for growth
• Participate in interview process for Assistant Brand Strategist role
Requirements:
• At least 1-2 years media planning experience
• Entertainment experience preferred
• Proficiency with Microsoft Office
• Solid understanding of media math, terminology
• Proficiency with basic analytical tools (MRI/Simmons, R/Fs, etc.)
• Client relationship management experience (preferred)
• Experience developing plan presentations
• Excellent written and verbal communication skills Key Behavioral Competencies:
Key Characteristics:
• Motivated individual with strong passion for the media industry
• Dedicated team player, with passion for presenting new ideas
• Foster good working relationship with Brand Team and client teams
• Ability to effectively interact with HMI departments
• Maintains professional demeanor at all times
• Demonstrates strong work ethic, commitment to projects
• Maintains strong relationships with media partners
• Advocate for HMI and HMI processes/policies
• Solution-oriented; demonstrates creativity and agility when problem solving and multi-tasking
• Maintain strong level of accuracy in all deliverables
• Effective communication skills
• Able to prioritize and organize projects for self and Assistant Brand Strategist