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Director, Digital Analytics
Horizon Media
New York, NY, United States
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Crain's 2013 Best Place to Work in NYC: No. 20
Advertising Age Best Places to Work 2012: No. 10
“2010 Media Agency of the Year” – Adage and AdWeek
Mediapost Independent Media Agency of the Year
Horizon Media, Inc., headquartered in New York City, is the largest independent media services company in the world. We are currently looking to hire a Director, Digital Analytics to help develop and lead our Digital Analytics Department. The ideal candidate will have a thorough understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of digital clients. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for digital analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.
Main Responsibilities:
-Team management, project management and workload distribution across all clients
-Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner
-Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies/approaches that match back to campaign and brand goals and to communicate that based on client needs
-Peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents
-Manage client expectations successfully throughout multiple engagements
Requirements:
Key Behavioral Competencies:
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
Background:
• Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations
• Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics
• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
• Experience with customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)
• Expertise in Microsoft Excel and Powerpoint
• Experience managing and coordinating efforts across various teams/offices
• Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)
• 6-7 years relevant experience