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Associate Media Director, Digital
Horizon Media
New York, NY, United States
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Advertising Age Best Places to Work 2012: No. 10
“2010 Media Agency of the Year” – Adage and AdWeek Mediapost Independent Media Agency of the Year
Horizon Media, Inc., headquartered in New York City, is the largest independent media services company in the world. We are currently looking to hire an Associate Media Directorin our Digital Department. This role drives development of client digital business and develops and cultivates key partnerships to grow HMI capabilities and visibility.
Digital Group Focus
• Serves as an expert on digital marketing and buying practices and thought leader on emerging channels
• Digital marketing and buying expert
◦ Coordinates with HMI Sr. Management and other ADs to share insight on pricing trends, research, campaign learnings, client and vendor relationships and proce
• Transfers knowledge, best practices, and HMI vision for buying approaches, analytics and tracking, day-to-day operational management, digital channel allocation, emerging opportunities and new partnerships
• Monitors campaign delivery and provides daily and/or weekly and/or monthly counsel on digital strategy
• Emerging channel planning
◦ Consistently bring new media and technology ideas to team for application/brainstorming
• Management and morale building
◦ Optimize people and resource management
◦ Acting as a mentor and providing conduits for professional growth among the team
◦ Recognizing and developing individual growth via MAPs
HMI Focus
• Actively involved in education of internal and external teams on interactive media capabilities
• Participation in new business
• Collaboration with internal brand strategy and activation groups for planning
Client and External Partnership Focus
• Drives development of client digital business
• Develops and cultivates key partnerships to grow HMI capabilities and visibility
• Active participation at conferences and on industry panels, speaking events, and committees
• Oversee submission for awards and industry case studies
Requirements:
• BA/BS required
• Minimum 5+ years of experience in interactive media, marketing, and team management that includes progressive responsibilities
• Media and Financial Services industry experience is preferred
• Expert in AdService Technologies, ie, MediaMind and DFA
• Proficient in Rich Media technology
• True passion for media and, especially, the digital arena
• Excellent writer/verbal communication and effective problem solving skills
• Exceptional eye for detail/organizational skills
• Proven experience developing persuasive presentations
• Ability to prioritize and multi-task
• Ability to conduct comprehensive client-facing research
• Ability to work in a dynamic, fast-pace environment