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Supervisor, Social Media Strategy
Horizon Media
New York, NY, United States
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Job Summary
The Supervisor, Social Media Strategy establishes the social media strategy for client endeavors, encompassing campaigns and always-on approaches. The Supervisor, Social Media Strategy is able to synthesize a strategic design and framework into a well-formulated set of media tactics that ladder up to overarching brand objectives through the social media space.
Main Responsibilities
Ø Devises a strategic framework for social media contributions to brand objectives
Ø Drives brainstorming and conception efforts
Ø Directs Specialist, Social Media Activations in the proposal and presentation development process
Ø Spearheads conversations across other senior strategy activation leads to identify cross-media opportunities
Ø Tasks the marketplace to develop client appropriate solutions and innovations in the social media space
Ø Oversees post-mortems and campaign recaps to develop actionable improvement opportunities
Ø Maintains broad social industry and cultural awareness through tools and other mechanisms to take advantage of real-time opportunities
Key Relationships:
Internal:
Activation Senior Leads -Establishes regular cadence for plan sharing to more smartly unite efforts
Senior Brand Leadership – Earns rapport with Brand teams to garner opportunities for expert counsel direct to client inquiries and achieve license to propose efforts and ideas outside of planning cycles
External:
Senior Social Clients – Manages client relationship at a respected level for delivering thought leadership and strategic on brand social thinking at all times
Senior Partner relationships – Establishes lines of communication and goodwill with senior leaders and industry leaving publishers to achieve best in class service, attention and consideration.
Key Behavioral Competencies:
Ø Formulates a vision for creative story telling that builds on strategic pillars and brand themes
Ø Translates the vision into clear and actionable assignments to team members
Ø Orchestrates efforts with efficiency
Ø Articulates vision and excitement in a way that resonates with clients
Ø Demonstrates inclination for tracking learnings and building improvement mechanisms
Knowledge and Skills Required:
Ø Experience with paid social required.
Ø 5+ years social media strategy desired.
Ø Strong writing and language skills.
Requirements:
Key Behavioral Competencies:
• Formulates a vision for creative story telling that builds on strategic pillars and brand themes
• Translates the vision into clear and actionable assignments to team members
• Orchestrates efforts with efficiency
• Articulates vision and excitement in a way that resonates with clients
• Demonstrates inclination for tracking learnings and building improvement mechanisms
Background:
• Experience with paid social required
• 5+ years social media strategy desired
• Strong writing and language skills
• Strong analytical skills
• Creative skills highly valued