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Associate Director, Social Strategy & Analytics
Horizon Media
New York, NY, United States
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We are currently looking to hire an Associate Director of Social Strategy & Analytics. As part of Horizon Media's Social Media & Relationship Marketing practice, this role will be tasked with driving significant advancement and evolution in two key areas – 1. Client adoption and understanding of social marketing tactics as part of broader go-to-market digital marketing plans, and 2. The creation of a best-in-class social analytics division within Horizon’s overall social media service offerings. Key responsibilities are identified as follows. Please note that true to the entrepreneurial freedom that Horizon encourages, any responsibilities and activities not listed, but which the candidate views as necessary to elevate efforts to best-in-class should be pursued in agreement with candidate’s manager and added to the formal job responsibility at regular performance review intervals:
Social Strategyo Establish regular touchpoints with Digital colleagues and Brand colleagues for the sharing and education around relevant social trends, platforms, partners and opportunities.o Participate in the following critical media planning process points with Digital and Brand colleagues to ensure vital social thinking and application is applied to media plans:§ Brainstorming§ Partner identification§ RFP reviews§ KPI and measurement framework creation§ Crafting the social media narrative§ Performance review and analysis for future testing and improvemento Provides direct, client social strategy as requested* (these types of requests will be handled individually to assess the scope of each ask and determine whether an incremental support SOW will need to be established.)o Forms repeatable meeting schedule with media colleagues on shared accounts in other channels like OOH, TV, Audio, Print, Scout, Bungalow in order to facilitate making their media outputs more social as well.
Requirements
◦ Candidate will need to identify all extended team members and establish a trusted rapport and relationship to achieve involvement in the planning process that will result in impactful and reproduce-able outcomes.
◦ Candidate will need to help digital colleagues understand necessary processes that involve other facets of the social practice – Influencer Activation, Community Management, Marketplace Buying, Social CRM, SBMS entry, etc.
◦ Candidate will need to be dedicated and organized around meeting with vendors, thought leaders, and attending relevant industry activities to maintain a knowledge level that will be valuable to the counsel he/she will provide internally.
Social Analytics Offering Development and Managemento Formulates a vision for a social analytics service offering within Horizon Media that is considerate of the landscape of social listening companies, social publishing tools that offer analytics capabilities, social analytics platforms, and client appetites and needs.§ Finds the best way to make inroads with current agency and client servicing structure.o Acts on vision to get it implementedo Creates an understanding amongst agency colleagues for how social analytics opportunities should be thought of throughout the planning and brand development process.o Trains colleagues to understand the nuances of social analytics and who and where they benefit.o Works with colleagues to identify opportunities based upon stated client frustrations or other triggers.o Manages the design of social analytics coverage, reports and cadence based upon client asks.o Creates a repeatable cost structure for providing social analytics staffing and analysis.o Designs a structure for team growth mindful of getting practice off the ground, onboarding new clients, adding new platforms, and responding to new dynamics.o Stays on the forefont of practice-enhancing opportunities – ie – dashboard licensing? Exclusive relationships? White labeling? Etc. · Other Responsibilities that may surface include: o Industry participation in the form of conferences, event and trade coverage.o Concepting and participation in ways to market Horizon’s social practice.o Contribution and participation in ideas to support invention at Horizon from a social media standpoint.
Requirements:
• Candidate must have 7+ years’ experience in a related position or digital marketing role.
• Must be versed on the companies and players involved in the social analytics space.
• Be able to craft a vision for how a social media activation offering should develop
• Project manage big initiatives
• Demonstrated examples of selling through emerging concepts
• Manage activation forecast
• Must have knowledge of how all media can be enhanced by social amplification
• Must be inclined to establish relationships and partnerships as opposed to vendor interactions
• Must demonstrate an understanding of the overlap of paid, owned and earned media as influenced by social media
• Must have a codified pov on the value of social media
• Must have the ability to synthesize large amounts of data into actionable information
• Must be able to lead innovative exploration in a nimble, ever-changing space