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Media Planner, Digital
Horizon Media
New York, NY, United States
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Advertising Age Best Places to Work 2012: No. 10
“2010 Media Agency of the Year” – Adage and AdWeek Mediapost Independent Media Agency of the Year
Horizon Media, Inc., headquartered in New York City, is the largest independent media services company in the world. We are currently seeking a Media Plannerto fill an opening in our Digital Department. This role drives development of client digital business and develops and cultivates key partnerships to grow HMI capabilities and visibility. In this role you will own the day-to-day account logistics across a few clients.
Main Responsibilities:
• Develop strong and effective media plans based on sound strategies and research
• Issue RFPs to publishers
• Negotiate effective media deals
• Act as liaison between the agency and publishers
• Create insertion orders and work with publishers to ensure adherence to terms and conditions
• Work with creative agency to ensure proper ad development and ensure media and creative strategies work in harmony
• Work with Brand team to ensure plans are on strategy and meet client objectives
• Confidently present to clients and listen/adapt based on feedback
• Work with Campaign Management to QA campaigns launch; QA custom elements and one-day takeovers
• Make (and implement) optimization recommendations bases on reports provided by Campaign Management team
• Handle cancellations and reallocations in a timely manner
• Provide analysis on media delivery, performance, trends and future implications in PCAs
• Manage client relationships
• Analyze new opportunities/develop POVs to share with clients and media teams
• Partake in group brainstorming sessions with the intention of bringing great ideas to life
Key Behavioral Competencies:
• Strategic thinker
• Problem solver with the ability to develop creative solutions
• Organized
• Proactive
• Ability to negotiate
• Strong eye for detail
• Team player
Background:
• 1.5-3 years previous digital media experience
• Advance computer knowledge (Excel, Powerpoint)
• Experience with a third party ad server (DART/DFA preferred)