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Supervisor, Social Strategy
Horizon Media
New York, NY, United States
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Job Summary
We are currently looking to hire a Social Media Strategy Supervisor to support our Social Strategy team with a focus on a financial account. The Supervisor will be responsible for driving client strategy and collaborating with Brand Strategy, Social Marketplace, and Activation to plan and manage campaigns across multiple target segments.
Main Duties and Responsibilities
• Oversee social media strategy planning and activation
• Work in tandem with the brand strategy and digital teams on holistic media plan development
• Interface with other Horizon Media activation teams to ensure that plan components align across digital and holistic media
• Help establish leading relationships with key social platforms and technologies to drive adoption of products, practices and opportunities that support client objectives.
• Reporting on all client channels, delivered to all partners (brand/client, creative, and internal)
• Work closely with the social marketplace team to monitor campaign performance and proactively communicate/resolve any issues to internal team and clients, when necessary
• Assist social marketplace team with campaign management
• Delivering analysis and insight to inform strategy and activation
• Ideating and implementing original engagement tactics, in accordance with the strategy and creative teams
• Keeping a finger on the pulse of new and emerging social media platforms and first-to-market opportunities
• Manage Client Relationships as it regards to social; Will serve as the social point person on the team, liaising between the clients and the marketplace team
• Train future direct reports on social strategy and processes
• Delivers on the following day-to-day Social Media & Relationship Marketing campaign deliverables:
◦ Brainstorming and strategy development
◦ Generating recommendations and proposals
◦ Pitching to colleagues and clients
◦ Communicating to key partners, vendors and other agencies
◦ Managing timelines and related process documents
◦ Crafting and reviewing reports and final campaign analysis
◦ Speaking to successes and learnings
• Researches and stays up to date of all social media trends, platforms, developments, vendors
• Develops valuation tactics for assessing social media successes
• Pushes all partners to enhance earned media optimization and measurement approaches
Supervisory Responsibilities
Future plans to include, supervisor will help develop team structure
Knowledge and Skills Required
Requirements
• Candidate must be learned in the most advanced targeting/retargeting tactics in social.
• Candidate must have a POV on how to architect appropriate budget/investment levels in social media.
• Candidate must be able to articulate the roles of owned, earned and paid in the social media function.
• Candidate should be comfortable acting as a thought leader for various publication interviews, panel participation and conference schedules.
• Candidate should be willing to participate in new business efforts as needs arise
• Candidate should have a strong client-facing voice
Background and Willingness:
• Candidate must have 3+ years in a Social Strategy focused position
• Demonstrate examples of selling through emerging concepts
• Must be inclined to establish relationships and partnerships as opposed to vendor interactions
• Must have the ability to synthesize large amounts of data into actionable information
• Must be inspired to create and evolve in a nimble, ever-changing space
Certificates, licenses and registrations
N/A.
Physical Activity and Work Environment
N/A