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Director, Product Marketing
Salesforce
San Francisco, CA, United States
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Marketing
Job Details
Title: Director, Product Marketing, Marketing Cloud
Location: San Francisco, CA
Marketing Cloud is a leading marketing platform, helping companies build their brands and drive ROI. With Marketing Cloud, marketers can connect all of their data across multiple sources to gain a clear view of their customers, activate it with the power of Einstein to personalize every customer interaction and create real-time engagement from awareness to advocacy. Only Salesforce empowers marketers to deliver personalized digital marketing across email, mobile, social and advertising, as well commerce, service, sales and more.
You will be responsible for working cross-functionally with marketing, sales, and product leadership to drive product messaging and positioning, campaigns, events, websites, and enablement for our Einstein and marketing analytics products. Successful candidates will have a passion for creating compelling content, and taking the complex and making it simple and for marketing through compelling stories.
Your Impact:
• Align with the Marketing Cloud product teams to drive strategy and create/deliver product releases materials and content delivery, following the standard Salesforce release checklist
• Be the expert for executive briefings with customers
• Bring products to market with an innovative and effective launch plan
• Work closely with the industry experts, analyst, and press relations teams to ensure effective thought leadership and ongoing relevancy in the market to drive demand generation and pipeline
• Communicate effectively and often to ensure all stakeholders are aligned
• Comfortable presenting our narrative and roadmap to executives as well as large audiences (up to 1,000) at public events
• Collaborate with internal stakeholders to develop content, enablement messaging, plays, and GTM programs that help drive pipeline to find new buyers, and cross-sell into existing accounts
• Work closely with cross-functional marketing teams to drive the business & product marketing strategy, then track, measure, and report against objectives
• Create compelling, comprehensive, and easy-to-understand assets, competitive positioning, FAQs, and cheat sheets to enable the sales team
Required Skills/Experience:
• 6+ years experience in product marketing for a high tech company (enterprise software experience preferred)
• Demonstrated ability in launching and growing innovative products
• Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
• Experience working with direct distribution (sales) teams and channel partners
• Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks
• Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution
• Strong skills in communication, writing, and ability to work well cross-functionally
• Exceptional team player with proven ability to lead through influence
• Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively
• A sense of humor, tenacity, and grace under pressure
Desired Skills and Experience:
• Marketing and advertising industry knowledge a plus
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders
• Ability to travel domestically and internationally ~25% of the time
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.