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Healthcare Industry Product Marketing Director
RingCentral
Belmont, CA, United States
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Description
Company; RingCentral
Title: Healthcare Industry Product Marketing Director
Location: Belmont, CA
Department: Solutions Marketing
Job Description:
RingCentral is looking for a dynamic Healthcare Industry Product Marketing Director who will be responsible for leading go-to-market execution for RingCentral’s solutions for the Healthcare industry. This experienced individual will drive the definition, and delivery of our go-to-market strategy, messaging, content, activities and marketing campaigns in the Healthcare space. This role requires the alignment of industry solutions messaging and positioning across the entire go-to-market approach, from themes, campaigns and programs, and considering all our routes to market. Deep Healthcare industry go-to-market knowledge, combined with a strong understanding of cloud and/or SaaS businesses including experience with communications platforms is a plus.
This industry and product marketing role is highly visible and cross-functional, requiring regular communication with RingCentral leadership, product management, and sales. Successful candidates will be experienced product marketers who roll up their sleeves, have a ‘can do’ attitude while working with dynamic teams in a fast-paced, cross-functional environment. This position will require work out of the Belmont, CA headquarters office.
Responsibilities:
• Develop a market-winning Healthcare go-to-market strategy and marketing plans necessary to meet company goals
• Collaborate with Sales, Sales Enablement, Industry Principals, Marketing, Product, Channel, ISV and Carrier teams
• Provide broad Industry and targeted Sub-Industry messaging and positioning
• Lead cross-channel marketing campaigns to extend growth in the Healthcare market
• Execute integrated Themes, Campaigns, and Programs that drive awareness and pipeline through innovative and results-oriented tactics, including PR/AR/Influencer strategies, compelling and fresh content, data-driven digital investments, ABM campaigns, smart use of field marketing, amazing customer case studies, and innovative thought leadership programs
• Enable sales and channel teams on Healthcare industry solutions, as well as on best practices and sales plays
• Proven ability to create crisp, executive-level presentations, synthesizing actionable recommendations from quantitative and qualitative data
• Develop appropriate sales and partner training materials, collateral, and pricing guides
Qualifications & Skills:
• Bachelor's degree and 8 years of marketing experience
• Proven success developing and executing go-to-market plans for SaaS or cloud services in the Healthcare market
• Experience in leading cross-functional teams
• Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data
• Self-motivated and driven individual skilled at both planning and hands-on execution
• Excellent written, verbal, and presentation skills