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Senior Director, Account Based Marketing
Software AG
Reston, VA, United States
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ABOUT THE JOB
Account based marketing is an essential marketing approach for companies seeking to break through the noise of today's 1-to-many marketing tactics to build awareness and long terms relationships with strategic accounts.
Software AG has embraced this approach and is seeking an experience marketer to drive an Account Based Marketing program across multiple geographies and industries.
Tasks and Responsibilities:
Manage a multi-stage, multi-tactic ABM program consisting of a mixture of account based advertising, content, face-to-face events and sales engagement.
Design and champion account selection best practices to ensure Software AG deploys ABM in the accounts that are likely to generate the best RoI
Work with field marketing and account teams to create personalized messaging and a unique ABM program for each account
ABOUT YOU
Academic Degree:Bachelor's degree, ideally in business or marketing
Professional Experience in year(s):5
Special Knowledge:
• Experience of Account based marketing programs including engaging and managing ABM Tech Vendors
• Proven ability to simplify and articulate complex technology and business value concepts through written and verbal communications
• Excellent messaging, communications and presentation skills, especially written communication
• Demonstrated knowledge of marketing principles, practices, tactics and tools.
• Good people and management skills and ability to work with cross-functional teams, and third parties providers
Languages:English
Additional Requirements/ Soft Skills:
• Experience in working with Demand Base, Jabmo, Triblio or similar
• Experience in delivering digital marketing through channels such as SEM, PPC, Retargeting, LinkedIn etc
• Regular users of Marketo and Salesforce
WHAT YOU CAN EXPECT
• The employees are smart, friendly and welcoming
• Free underground parking – never get wet or shovel snow
• Health Insurance starts your first day on the job
• Three weeks paid vacation & three weeks paid sick leave
• 10 paid holidays (including a floating holiday and a community service day)
• 401(k) Plan with up to 5% employer match
• Business Casual office
• Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks
Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.