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Senior Director, Product Marketing
Salesforce
San Francisco, CA, United States
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Senior Director, Product Marketing - Salesforce.org
Everyone who wants to change the world should have the tools and technology to do so. Technology is the most powerful equalizer of our time, providing access to data, knowledge, and--above all--connections. Salesforce.org gets our technology in the hands of nonprofits and educators so they can connect with others and do more good. As a social enterprise, the more missions our technology supports, the more we invest back into technology and communities, creating an endless circle of good. We’re here to help; visit us at Salesforce.org.
Salesforce.org - Marketing and Industry Strategies
Job Details
At Salesforce, our world class Product Marketers create and tell inspirational stories with cutting edge demonstrations to people around the world. We develop product messaging and positioning, go to market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain C-level, IT Director and key buyers’ mindshare.
Our Product Marketers are driving the go-to-market for their product teams with unique, differentiated messaging delivered across a range of marketing tactics. With dozens of products to choose from, each PMM has the opportunity to cultivate their career within a specialized space, while rubbing elbows with leadership, presenting in front of internal stakeholders, collaborating with our product leaders and engineers and training our sales teams.
You will be responsible for defining a strategic narrative through the lens of customer stories and thought leadership content. You will live the customer journey and help inform and retell the magic of how Salesforce has helped companies transform. You will align customer storytelling to position against the competition. You will help Salesforce identify and develop the next set of products and features. Successful candidates will have a passion for taking the complex and making it simple and for marketing through compelling stories.
Product Marketers at Salesforce range from core product marketer, technical product marketers, event product marketers, to GTM product marketers. PMMs start their Salesforce journey on one product but can expect to work on multiple products across their career at Salesforce. We are organized by product....a
To see our entire product and industry portfolio, check out https://www.salesforce.com/products/ and https://www.salesforce.com/solutions/industries/
The below provides a taste of your day to day responsibilities as a Product Marketing Manager or Sr. Manager-
Your Impact:
• Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories.
• Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations.
• Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business.
• Produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry’s leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets.
• Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives.
• Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward.
• Work directly with major partners and customers, in a global context, to drive market share and awareness.
• Drive the creation of thought leadership content in the market.
• Connect with customers, sales teams, & partners to show them their future.
• Work closely with corporate marketing to execute innovative online marketing campaigns, SEO, and web design.
• Create sales tools that will assist the sales teams in all phases of the sales cycle.
Required Skills/Experience:
• 6-10+ years of experience in product marketing at a high tech company, or similar. MBA a plus, but not required.
• Dynamic, confident personality with ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.
• Experience with business processes such as sales, ops, marketing, and customer support.
• Experience with enterprise applications such as CRM software, ERP, customer service or homegrown solutions.
• Deep knowledge and understanding of our core buyers - Sales, Service, Marketing, Commerce, Industries, and IT.
• Proven track record of speaking in front of internal, external, and global audiences.
• Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
• Proven track record of crafting compelling positioning and thought leadership content.
• Experience working with direct distribution (sales) teams and channel partners.
• Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks.
• Proven track record of launching and growing hit software products.
• Strong skills in communication, presenting, writing and ability to work well cross-functionally.
• Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.