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Global Director, Paid Search
Ancestry
Lehi, UT, United States
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Job Description
Ancestry is the global leader in family history and consumer genomics, harnessing a powerful combination of information, science, and technology to develop new experiences to help everyone, everywhere discover the story of what led to them. Ancestry offers a suite of family history products and services including AncestryDNA, Archives, ProGenealogists, Newspapers.com and Fold3. We’re a cutting-edge tech company with a very human mission- to help every person discover, preserve and share the story of what led to them.
We’re looking for an entrepreneurial and data-driven marketer to lead Ancestry’s Global Paid Search programs. This is a highly-visible role within our global Performance Marketing team, leading a team of internal search marketing managers and external agency partners to drive business growth and competitive advantage. You’ll own the Paid Search strategy, financial performance, and execution across all markets.
What You’ll Do
• Direct a team of Paid Search Managers to maximize performance across multiple search engines, exceeding KPI goals and maximizing return on ad spend
• Create forecasts and scenario models for spend and expected return from marketplace conditions, trends, competitor activity, promotions, and other variables to inform annual, monthly, and weekly planning
• Partner with regional country teams and other marketing channels to develop integrated campaign plans, align with promotional calendars, and support other company initiatives in paid search
• Develop and own global Paid Search testing and optimization roadmap
• Manage vendor and agency relationships to ensure flawless execution and alignment with global brand goals
• Work with internal and external partners to develop, localize and test new ad copy, banners, content and landing pages
• Be the Paid Search expert, educating internal partners on current industry trends and driving innovation and best practice implementation
Qualifications
• 7+ years Paid Search Marketing (SEM) experience in retail, e-commerce, or subscription business
• Track record of applying strategic thinking to optimize campaigns across multiple Search Engines and other auction based platforms (Google, Bing, Yahoo, PLAs, DSAs, GDN, GSP, YouTube) with clear ROAS and CPA targets
• International marketing experience with a focus on growing emerging markets
• Proven ability to analyze data from disparate sources to understand performance, optimize campaigns,, draw conclusions, and take strategic action based on findings
• Adept at developing and presenting business cases, ROI models, and actionable insights to inform decision making and long-term strategic planning
• Deep understanding of tracking, attribution, and analytics platforms and best practices
• Working knowledge of paid search management platforms: Adwords, SA360, Marin, etc.
• Experience managing teams, agencies, and external vendor relationships
• Strong professional presence, articulate and effective communication skills
• Ability to think on your feet in a fast-paced environment and effectively prioritize and respond to incoming requests from multiple stakeholders
• Bachelor's degree or equivalent experience
Additional Information
We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry.com as a result of the referral or through other means.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)
All your information will be kept confidential according to EEO guidelines.