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Director, Marketing Campaigns and Transformation
Cisco Systems
San Jose, CA, United States
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Director, Marketing Campaigns and Transformation - Service Provider
What You'll Do
As the Director, Marketing Campaigns and Transformation for Service Provider (SP) you will develop and deploying global campaigns and related umbrella messaging to unify value propositions across key product/services groups. You will coordinate input from the Topic and Solution Formation Group and the Regional Marketing teams to develop initial messaging and regional content requirements. You will shepherd this messaging through the established campaign development process and establish an execution process. You will define campaign media briefs and related designs. You will be responsible for ensuring that defined messaging and value propositions are cascaded throughout all supporting activities.
You will also assist the VP of Global Service Provider (GSP) Marketing and Chief of Staff to implement an evolutionary plan to transform the unit toward a more customer-centric focus. You will work to advance the transformation through the content creation process and content teams, help support the org in what it is going to do, assist in the training of team members to producing exceptional marketing in line with the new direction. Your assistance will extend into optimizing the design and pull through of Solution Content, Thought Leadership, and high touch omni-channel campaigns that reach the customer in ways that inspire them to think differently about their abilities and the foundations they use to build them. You will develop large, engaging partnership with high-influencing publication to make an impact across multiple touchpoints (media, sponsorship, events and content), to showcase ownership throughout the year and drive targeted reach against highly relevant audience.
• You will have budget responsibility for campaign development, campaign assets, campaign media and related event/launch support
• You''ll develop agency briefs for campaigns, supporting assets, and media programs.
• You'll develop an annual campaign strategy, timing and scope for campaigns (including proof points, case studies, and use cases)
• You will serve as a liaison to agencies and corporate campaign team.
• You will partner with the Media Manager for selection of media placement.
• You'll define the approach and sourcing support for evaluating campaign effectiveness including perception change, reach, engagement levels, penetration of top 110 customer base, SQL, engagement points, and review of operational performance for each delivery channel to optimize campaign design, approach and asset selection.
• You will define the audience, persona, industry tiers, and product/service array for the campaigns.
• You will partner with high-influencing publications to deliver content across multiple touchpoints including media, sponsorships, events and other content elements.
• Coordinate with the Topic and Solution team, Regional Marketing team and Content Delivery managers to ensure that the proper assets are delivered for the necessary channels.
• Monitor and analyze KPIs and optimize our channel mix, personas, targeted customers, and campaign focus across all campaigns and umbrella messaging platforms
• Train the Topic and Solution Team on the value proposition and messaging for each campaign as well as ensuring that this learning is cascaded into the Customer Engagement and Regional Localization Teams.
• Develop an ATU assessment for perception analysis
• Build strong and sustainable relationships and interact w/ all organization levels.
• Demonstrate extraordinary teamwork and foster collaboration within the GSP Team, as well as with key stakeholders in Engineering, Sales, Service, CMC and other organizations
• Provide training and guidance, based on your experience, to further the deployment of the SP Marketing Transformation
• Direct the resolution of highly complex or unusual business problems that impact design/selling success or address future concepts products or technologies
• Utilize ground-breaking methods to expand solutions.
• Negotiate with and influences decision- making at the senior management and executive level in order to gain cross- functional support of Marketing project objectives and initiatives
• Evaluate key business challenges and has the ability to complete complex, ambiguous initiatives having cross-functional impact; directs the development of new or innovative solutions and uses ground-breaking methodology to think beyond existing solutions
• Apply in-depth knowledge of own function, business and market segment expertise to differentiate Cisco from the competition and to solve critical issues successfully and innovatively
Who You'll Work With
The GSP Marketing Team is passionate about marketing not just to be innovative, but we transform innovation into value for our Customers. We are responsible for delivering world-class content and thought leadership devising inspiring campaigns. We are poised to take an established business to the next level, by anticipating Customer needs and we deliver on the cutting edge. Our Customers are not just industry leaders, but are redefining the world through the empowerment of technology - with Cisco by their side
Who You Are
• You are a Director-level B2B marketing leader. You have over 15 years of experience leading marketing strategy and over 4 years of leading teams.
• You have a strong marketing background in B2B tech and may have started your career agency-side. You are content and messaging focused and passionate about customer experience and buyer journey.
• You have lead creative teams in the past and have experience leading a team of 10+ direct reports. You are very comfortable taking technical marketing specs to build creative briefs.
• You have previous experience managing budgets for campaigns and related event/launch support.
• Any previous experience in service provider marketing is beneficial.
• You have a Bachelors in Business, Engineering, Marketing, Communications or similar.
Why Cisco
At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.
• We connect everything – people, process, data and things – and we use those connections to change our world for the better.
• We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.
• We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.