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Director, Corporate Social Media
WeWork
New York, NY, United States
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About the Role
WeWork is seeking a passionate, motivated, and experienced director to lead the corporate social team. The position will be responsible for the company’s corporate social media channels, ensuring a cohesive storyline and high levels of engagement throughout. A successful candidate will be someone who lives and breathes social media both professionally and personally.
The role will oversee the execution of the company’s corporate social media strategy for its main product lines (WeWork, WeGrow, and others) and execute campaigns around company initiatives. This person will not only be an expert in identifying content that will excel on our accounts - but know how to put together social products that deepen the engagement with our audiences across all platforms.
The role requires setting priorities and key narratives for the corporate social team; strategizing with the other teams, internally and externally; and ensuring an ongoing and on-brand content calendar. You will expertly balance the demands and interests of multiple projects, partners, and influencers, and maintain stellar relationships.
The right candidate is a storyteller at heart, up to speed with the latest digital technologies and social media trends, and comfortable teaching and presenting them to the team. This person will bring an entrepreneurial approach to the role as a natural networker and self-starter, and a high level of experience and comfort with managing and navigating personalities and team dynamics.
The role demands creativity, energy, dynamism, and a positive attitude combined with diligence and vigilance. The successful candidate must have excellent writing, communication, and relationship management skills; sound judgment; and a passion for the ever-evolving world of social media.
Responsibilities
• Design and oversee implementation of a social media strategy across the company’s corporate channels, ensuring it aligns with our business goals, voice, and brand, and maximizes engagement
• Develop and oversee creation of platform-specific best practices, copy, voice, and design guidelines
• Negotiate processes and contracts with departments and freelancers, ensuring a constant supply of relevant content to maintain a premier content calendar around the world
• Develop product narratives and oversee campaigns delivered across corporate social channels
• Analyze social media insights using social listening tools, analytics platforms, and SEO to guide campaigns
• Collaborate with internal and external stakeholders to understand how their goals are best represented and amplified by our social channels, and maintain brand consistency
• Maintain ongoing relationships with global teams
• Collaborate on new ideas, and seek out new directions and venues for social media efforts
• Manage a team of two, who share responsibility of day to day management of all corporate accounts
• Strong experience developing social video assets
Qualifications
• 10-plus years of social media experience managing multiple products, ideally within a complex, corporate environment operating on a global scale
• You live and breath social media both professionally and personally
• Excellent copywriting required and video editing skills preferred
• Fluency with analytics and SEO
• A people person, skilled at building and nurturing relationships, and balancing many priorities -- always doing so with a good attitude
• Proactive, driven, detail-oriented, and creative individual with strong organizational skills
• Ability to adapt quickly to new technology
• Sound news judgment and a keen instinct about what’s on brand
• Bachelor’s degree in Journalism, Marketing, Communications, English, or related field
• Willing and able to work in our New York HQ full time