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Data Analyst, Marketing Data & Intelligence
WeWork
New York, NY, United States
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We’re hiring a Data Analyst to join the Marketing Data & Intelligence team in the Marketing organization at WeWork galactic headquarters in New York.
Who should we be targeting and how can we provide the optimal strategies to reach these users? How do we optimize the marketing message to achieve performance goals? How can we use data to increase consumer value? Where can we identify additional opportunities for growth? How can we maintain consistent infrastructure globally as we rapidly grow?
These are just some of the questions that a data analyst on the Marketing Intelligence team at WeWork will answer. The ideal candidate should be highly analytical and have a strong technical skill-set, with solid experience in a data extraction language (such as SQL) and experience working in the Salesforce environment.
Responsibilities:
• Ensure marketing campaign funnels and customer behavior flows are tagged and tracked accurately for reporting and analysis purposes
• Set up standard processes, data infrastructure, operational best practices across global marketing organization
• Analyze data, identify trends, implement optimizations on a day to day basis across digital and offline marketing channels, building dashboards and delivering timely reports to support analyses
• Develop recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
• Support product marketing, sales enablement, growth acquisition, and marketing automation seements on data needs and insights
• Implement technology in order to analyze sales funnel, lifetime value based on customer segmentation
Qualifications:
• Strong quantitative, analytical, and problem solving skills
• 2+ years experience within business/marketing/data analytics
• Experience working in the Salesforce environment, understanding business products, journey flow and terminology
• Expertise in a query language such as SQL or equivalent
• Experience working with various digital advertising platforms, including but not limited to AdWords, Facebook, Google Analytics
• Experience in reporting on customer insights and LTV analysis
• Working knowledge in Google Tag Manager
• Working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick etc.
• Ability to manage multiple projects and deliver against aggressive deadlines
• Masters Degree in Statistics, Marketing Analytics, or other Quantitative fields is preferable
• Strong work ethic and intellectual curiosity, with laser focus on execution