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Director of Marketing
Uber
San Francisco, CA, United States
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Director of Marketing, Uber for Business
Uber Overview
About
Uber
We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.
For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.
And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.
Job Description
About the Role
As Head of Marketing for Uber for Business, you will envision and execute on a go-to-market, demand generation and growth strategy for Uber in the enterprise space. You will drive high-impact programs to generate demand and improve lead conversion. You will enable a growing sales team with the content, training and analytics they need to have successful sales conversations. You will craft effective launch plans including messaging and pitch. You will drive customer insights and market validation for new products.
Your performance will be measured by the growth of your product, and your ability to collaborate closely with and enhance the productivity of a high-performing cross-functional team that includes counterparts in Product, Design, Engineering, Business Development, and Operations.
What You'll Do / What You'll Need / Bonus Points / About the Team
What You’ll Do
• Lead our product marketing, growth marketing, creative and marketing analytics teams that have global scope
• Work closely with our regional marketing teams around the world to set strategy for their regions and cities, support their marketing efforts with tools and infrastructure, and take learnings from local and regional team to inform our global strategy
• Drive smart ROI driven marketing strategy and manage growth at scale. This means recruiting the best-in-class talent, taking an analytical approach to problem solving and scaling growth through a customer-centric lens
• Work among high-performance engineers, designers and product managers in a fast-paced, rapidly growing, hybrid technology/operations environment
What You’ll Need
• At least 10 years experience delivering highly successful b2b go-to-market, demand generation and growth strategies with your fingerprints all over them - you're extremely proud of what you've accomplished
• BS/MS in Computer Science, Mathematics, Economics, Business or related field
• A lead generation expert: You can devise highly effective programs to generate qualified leads for your product. You're extremely creative and can rapidly execute on your ideas
• Excellent email skills: You possess an uncanny ability to run and iterate on highly effective automated email marketing campaigns
• Comfort with data: You go get the data you need with no muss/fuss and can turn it into an insightful story. You know how to leverage data to make decisions and drive growth
• Skilled at articulating the essence of products and the value they create. You can develop a meaningful messaging hierarchy and effective content strategy plan. You can also play copywriter
• Top-notch at market research: You're a truth-seeker. You know your market, customers and competition, and you're excellent at integrating this information into your growth strategies
• A "driver" personality: You're biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery
• Rider-centricity - you have many examples from your past of difficult product challenges that you persevered through because you were unwilling to make your problems your riders' problems
• True passion for Uber's mission and the company's hybrid technology / operations nature
About the Team
Uber for Business (U4B) is a transportation management platform that provides companies and their employees reliable, comfortable and safe rides, while dramatically reducing the cost on employee transportation. The platform includes advanced features like an expense code dropdown within the Uber app, dashboards/reporting for business administrators to manage budgets and enforce ride policies, account management, and premium support. Uber Health, Uber Central, and Uber Events are also part of the U4B suite of solutions.
Not ready? Connect with Uber to receive future communications about opportunities and general information about specific areas of Uber that interest you.