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Manager/Sr. Manager, Industry Product Marketing
Salesforce
San Francisco, CA, United States
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Marketing
Job Details
Are you a great storyteller? Passionate about customer success? Inspired by technology disruption? And most of all, want to make a big impact?
Top talent across the world joins Salesforce for the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates community service into its DNA.
With 25,000 global employees, the fastest growing top 5 enterprise software company, and customers that are driving disruption around the world, we are proud to contribute to the success of companies of all sizes, geos and industries.
The Salesforce Industry Marketing team is looking for a talented and passionate Industry Product Marketing Manager to drive vision, messaging, awareness, and go-to-market strategy for industry marketing. In this role, you will have the opportunity to be at the tip of the spear in working with trailblazing brands who have turned to Salesforce to transform how they engage and connect with customers.
The industry product marketer will be responsible for driving our messaging, content creation, industry events and customer success stretching across our full product suite including sales, service, marketing and innovation.
Our team is fast growing, and we are looking for someone that embraces new opportunities, is motivated by career growth and who challenges themselves to deliver consistent excellence.
An appreciation for friendly banter, team happy hours and hilarious GIFs is also a plus.
Responsibilities:
• Work with the industry's best marketing team to help define the positioning and go-to-market strategy for focus industries
• Create visionary and compelling internal and external, customer-facing presentations
• Support visionary event marketing experiences, at Salesforce events along with third-party industry events
• Drive the creation of thought leadership content and webinars to evangelize our message
• Manage industry product launch plans, working closely with the industry experts and corporate marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
• Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages
• Dream up engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process
• Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people)
• Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
• Partner with corporate marketing to execute innovative marketing campaigns, SEO, and web design to build pipeline
Required Skills/Experience:
• 5-to-10 years experience in marketing
• Industry marketing experience a plus, though not required
◦ Experience marketing in one or more of these verticals: Healthcare/Life Sciences, Insurance, Travel, Media/Communications, Manufacturing, Retail, Financial Services
• Hands-on ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks)
• Experience/familiarity with the customer engagement lifecycle and CRM applications
• Proven speaker comfortable in large audiences
• Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous environments
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
• Proven track record in crafting compelling positioning and thought leadership content
• Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
• Exceptional team player with proven ability to lead through influence
• MBA a plus (but we also love brilliant people who didn't go to business school)
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