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Strategic Planning Director (New York)
BuzzFeed
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
The Role
BuzzFeed is seeking a Strategic Planning Director who will bridge the business-side and the creative-side of marketing to yield remarkable work for our clients. This function unleashes the power of our unique audience insights to ensure we’re answering our clients’ briefs in a way only BuzzFeed can. This position reports to the VP, Strategic Planning, at BuzzFeed.
As Strategic Planning Director, you will utilize BuzzFeed’s vast data and insights to provide the unique voice of the audience in creative development. You will translate client assignments into clear, motivating creative briefs for our creative team as well as design strategic frameworks for RFPs and presentations. You will work closely with Creative Directors to develop well-considered plans that clearly deliver against our clients’ asks. You are a thought leader in this space and can help BuzzFeed unlock the power of its unparalleled audience understanding to develop an original approach to strategic planning and creative development for brands. You will craft compelling consumer narratives around how our ideas connect to their brand challenges. You will do all of this across a particular category of clients.
Overview:
• Translate and shape clients’ briefs, defining what they need, and ensuring our work delivers against objectives.
• Utilize BuzzFeed’s rich data, insight, and tech to become the unique voice of the audience in creative development.
• Shape pitch narratives in collaboration with Creative Directors to improve our win rate and renewal rate with clients
• Work within assigned vertical team to help bring expertise in brand and business planning
• Oversee and collaborate on consumer journeys that help provide integrated content solutions along with a clear through-line that rationalizes how and why our solutions work.
• Help define and shape BuzzFeed’s internal brands and positioning as needed
You Will
• Develop clear, inspiring briefs that stimulate creative development and permit strong partnership with Creative Directors, bringing strategic focus to the work
• Through focus and definition, ensure higher quality, more consistent creative work that is both entertaining and memorable (performs well as content), and relevant to the consumer (performs well as advertising).
• Liaise with agency partners to ensure the work BuzzFeed creates is meaningfully connected to our clients’ broader plans so that everything works together in synergy.
• Work closely with our clients to create more strategic partnerships over time that unlock BuzzFeed’s value
• Develop thought leadership and proprietary BuzzFeed methodology for branded content creation utilizing our unique data, technology, and approach
• Distill BuzzFeed’s vast audience knowledge into clear actionable consumer insights for our clients’ brands
• Design creative strategies that establish the structure within which our creative team can develop specific work
• Write the pitch narrative and presentation. Pull pieces together to create compelling proposals that deliver against clients’ objectives
• Evaluate executions to determine whether they delivered against creative strategy
• Provide insight and narrative within recap reports to show how/why campaigns worked to achieve clients’ objectives
You Have
• At least 6+ years of experience and incredible proven impact working in technology, advertising, digital media, or related fields
• Deep Creative agency experience developing both traditional and digital work in the strategy or planning department.
• Expertise in various dimensions of strategic planning: both brand planning (brand foundations and consumer insight) with specific expertise in communications planning (integrated connections planning that defines the role and connection of each element)
• Understanding of what makes brands grow, and how the new media landscape unlocks unique digital advantages for BuzzFeed
• Modern pop culture anthropologist with native understanding of internet culture
• Impeccable written and verbal communications skills with demonstrated ability to simplify the complex and write persuasive perspectives
• Experience managing and leading a team preferred
• Strong point of view on what great branded content looks like
• Comfortable using data sources as diverse as revenue reports, Google Analytics, Facebook’s audience tools
• Passion for content and Buzzfeed
To Apply
• Please submit your resume and cover letter including why you are interested in BuzzFeed and would be a good fit for the Strategic Planning team.
About BuzzFeed
BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1600 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We fuse hard work and fun, through a culture of experimentation, teamwork, equality, and humble confidence. As an employee, you’ll enjoy perks like office events, snacks, career development courses, and no work on your birthday! But most importantly, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.