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Senior Manager / Director, Marketing Campaigns
Salesforce
San Francisco, CA, United States
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Marketing
Job Details
Senior Manager / Director, Marketing Campaigns
Location – San Francisco, CA
About Salesforce:
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes’s “World’s Most Innovative Company” six years in a row and one of Fortune’s “100 Best Companies to Work For” nine years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for "family") made up of our employees, customers, partners and communities, we are working to improve the state of the world.
Department & Role Description:
The Campaigns Team is looking for a rockstar marketer who’s dynamic, creative, and has a track record of creating, delivering and executing killer programs to drive awareness and pipe. Must be an innovative thinker with great experience developing programs to drive solution relevance to new decision makers, and nurture existing pipeline to deliver outstanding revenue results. And, of course, someone who isn’t afraid to roll up his or her sleeves and jump right in!
Turn solution goals and objectives into scalable, actionable & integrated marketing plans that deliver pipeline and ACV across Salesforce’s cloud portfolio.
• o Work with cloud product marketing teams, sales teams, and Industry thought leaders/PMMs to develop and execute collaborative programs focused on meeting pipeline goals within key accounts, identify new prospects and develop relevance for Salesforce.
◦ Quarterback across the entire marketing and product marketing teams (creative, writers, online, events, PR, campaign analytics, etc) to ensure quality and timely demand generation execution across all internal & external marketing channels. Channels include but are not limited to: events, email, SEM, SEO, website, paid & organic social, webinars, paid digital, and traditional advertising tactics.
◦ Research, develop, and execute industry-specific and -appropriate marketing efforts to drive demand generation across the funnel. Build out the campaign framework with an effective mix of tactics and offers.
◦ Manage and own campaign pipeline for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends.
◦ Communicate effectively and manage communications to key stakeholders across the business.
Required Experience:
• o 7 - 10 years marketing experience in a role managing multi-channel marketing campaigns ( ie. events, email, print, online and /or social media).
◦ 5+ years experience developing and executing new marketing strategies and programs (including account-based marketing) for B2B organizations.
◦ 5+ years experience driving demand and pipeline for the programs.
◦ 5+ years experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results.
◦ 5+ years experience partnering with sales to deliver enterprise results.
◦ Industry marketing experience is a plus.
◦ Past experience in using salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc.
◦ High energy and the ability to manage multiple initiatives.
◦ Works well under pressure or in a high growth environment that is constantly changing.
◦ Track record for delivering under tight deadlines.
◦ Strong understanding of demand generation and a track record of owning campaigns and driving success.
◦ Strong communication skills including storytelling with PowerPoint, data crunching with Excel, use of salesforce, etc.
◦ Analytically inclined, exceptional organizational skills with rigorous attention to detail.
◦ Bachelor degree from a 4 year college/university.
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.