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Director, Enterprise Field Marketing
Salesforce
San Francisco, CA, United States
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Marketing
Job Details
Director, Enterprise Field Marketing
Location – San Francisco, CA
Best technology, innovative marketing, best work of your career.
Description:
We are looking for a world class marketer to support account based marketing programs for our top accounts within the Enterprise segment. In this role you will align closely with sales to drive the marketing strategy to support pipeline success. You’ll oversee the strategy and execution from campaign conception to campaign completion, offering insights and analytics on performance. This role is based in San Francisco, CA.
Here’s what you’d be doing:
• Partner closely with our AVPs of Strategic Enterprise Accounts to serve as the key marketing business partner for pipeline success.
• Turn solution goals and objectives into scalable, actionable & integrated Account Based Marketing plans that deliver pipeline and revenue across Salesforce’s product portfolio.
• Work with cloud product marketing teams, extended marketing groups, and Industry thought leaders to develop and execute integrated buyer journeys for our top accounts.
• Quarter-back across the entire marketing and product marketing teams (creative, writers, online, events, PR, campaign analytics, etc) to ensure quality and timely demand generation execution across all internal & external marketing channels. Channels include but are not limited to: direct mail, email, webinars, paid digital, events, guerrilla, SEM, SEO, website, paid & organic social, and traditional advertising tactics.
• Drive segmentation analysis and identify segments of opportunity working with sales strategy, marketing ops and data science teams
• Manage and own campaign pipeline for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends
• Communicate effectively and manage communications to key stakeholders across the business
Experience/Skills Required
• 10--12 years marketing experience in a role managing multi-channel marketing campaigns ( ie. email, direct mail, print, online and /or social media). Ideal candidate will have a proven track record with ABM campaigns.
• 5+ years experience developing and executing new marketing strategies and programs for B2B organizations
• 5+ years experience driving demand and pipeline for the programs
• 5+ years experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results
• 3+ years experience partnering with sales to deliver enterprise results
• Past experience in using salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc.
• High energy and the ability to manage multiple initiatives
• Works well under pressure or in a high growth environment that is constantly changing
• Track record for delivering under tight deadlines
• Strong understanding of demand generation and a track record of owning campaigns and driving success
• Strong communication skills including story telling with PowerPoint, data crunching with Excel, use of salesforce.com, etc.
• Analytically inclined, exceptional organizational skills with rigorous attention to detail.
• Bachelor degree from a 4 year college/university with a 3.8 grade point average or higher
• MBA a plus (but we love smart people who really love to innovate and get things done)
Posting Statement
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.