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Director, Financial Services Industry Marketing
Salesforce
San Francisco, CA, United States
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Marketing
Job Details
Are you a great storyteller? Passionate about customer success? Inspired by technology disruption? And most of all, want to make a big impact?
Top talent across the world joins Salesforce for the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates community service into its DNA.
With over 30,000 global employees, the fastest growing top 5 enterprise software company, and customers that are driving disruption around the world, we are proud to contribute to the success of companies of all sizes, geos and industries.
The Salesforce Financial Services Marketing team is looking for a talented and passionate leader to drive vision, messaging, awareness, and go-to-market strategy for the rapidly evolving Commercial and Small Business segments. In this role, you will be at the tip of the spear marketing how changing customer expectations, regulation, and the rise of fintech and insurtech disruptors are creating massive shifts in the market. Leading financial services firms are seeking new ways to create differentiated, convenient experiences that retain customers and drive growth and you will help influence them to see Salesforce as a trusted partner in their digital transformation journey.
Our team is fast growing, and we are looking for someone that embraces new opportunities, is ready to lead and inspire a small team, and who challenges themselves to deliver consistent excellence.
An appreciation for friendly banter, team happy hours and goofy nicknames is also a plus.
Responsibilities:
• Work with the industry's best marketing team to lead financial services executive alignment and marketing strategy
• Create visionary and compelling internal and external, customer-facing presentations
• Create visionary event marketing experiences, at Salesforce events and third-party financial services events like Finovate, Money2020,
• Drive the creation of thought leadership content, webinars, webcasts, films to evangelize our message
• Manage industry product launch plans, working closely with the industry experts and corporate marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
• Partner with a world-class Product Management and Product Design team to distill key functionality and benefits into impactful value messages for Financial Services Cloud - one of the fastest growing Cloud in the history of Salesforce
• Dream up engaging, live product demonstrations that are used on stage, in videos, in solution marketing and are the basis for customer engagements in the sales process
• Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people)
• Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
• Partner with corporate marketing to execute innovative marketing campaigns, SEO, and web design to build pipeline
Required Skills/Experience:
• 15+ years experience in technology marketing
• Proven financial services marketing experience
• Team leadership and management experience
• Hands-on ability to both create (and lead the creation of) a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint)
• Marketing portfolio with examples showing your writing style is a plus
• Experience/familiarity with the customer engagement lifecycle and CRM applications
• Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous environments
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
• Proven track record in crafting compelling positioning and thought leadership content
• Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
• Exceptional team player with proven ability to lead through influence
• MBA a plus (but we also love brilliant people who didn't go to business school)
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