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Marketing Manager
WeWork
Washington, DC, United States
Job Details - this job has expired, please see similar jobs below
We’re looking for a passionate and talented Marketing Manager to manage day-to-day marketing efforts across our current Northeast region, inclusive of Washington, DC, Philadelphia and developing Mid-Atlantic Markets. The successful candidate will be a creative thought partner to the regional management team and play a central role in translating the WeWork brand at a local level to activate new and existing markets. The role will support the East Marketing Strategy function in developing the marketing plan and translating this into local execution through a wide range of media, events, field activations, partnerships and guerilla marketing tactics. Reporting to the Director of Marketing, the Mid-Atlantic Marketing Manager will enjoy working in a fast-paced, global organization with key stakeholder relationships both internally and externally.
RESPONSIBILITIES
• Develop localized marketing plans to contribute to growth in the territory, in collaboration with the Brand, Sales and Community Teams and General Manager
• Manage the day-to-day responsibilities of marketing execution – from hands-on operational work to coordinating with agencies for execution, holding them accountable for contractual deliverables and KPIs
• Scale your impact across the region by equipping the local Community and Sales teams to activate their buildings and surrounding communities to drive lead generation and retention
• Leverage existing global partnerships and develop local partnership opportunities, in collaboration with the Brand team
• Successfully localize our brand throughout the Mid-Atlantic while maintaining the core brand values and mission
• Approve all marketing content (brand, visual, messaging) as per brand guidelines prior to public distribution, seeking additional approval from the central Brand team when necessary
• Manage frequent stakeholder interactions with local Building Operations teams and Sales teams, as well as a wide range of other functions, including Performance Marketing, Public Affairs, Events, Brand and Social Media
• Support central teams with intermediate copywriting and content posting to maintain respective channels if and when appropriate
• Actively work on improving information sharing, training, goal setting and key marketing KPIs
• Communicate regular updates to the local and central teams about marketing objectives and progress
• Participate in the annual budgeting process in collaboration with the broader Marketing function, the Sales Director and the General Manager
• Support the execution of any global campaigns, as delegated from the central Brand team
• Assist in content capture of events and experiences for the Digital and Brand teams
• Act as a brand ambassador at events and with partners
QUALIFICATIONS
• This position will be based in Washington, DC or Philadelphia with frequent across the Territory and to New York HQ
• Deep knowledge and understanding of the DC / Philadelphia business, media, technology and cultural landscape
• Bachelor’s Degree or equivalent
• At least 5-7 years of marketing experience in a medium to high growth company
• Events experience preferred
• Continuously seeking out opportunities to learn and improve
• Highly creative and able to formulate a unique vision for our communities and members
• Flexible and can adapt accordingly to newly formed organizations
• Keen attention to detail along with strong organizational and project management skills
• Results driven with an ability to execute independently
• Excellent communication, writing and presentation skills
• Exceptional organizational skills and multi-tasking skills
• Strong work ethic and entrepreneurial spirit