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Director, Growth Marketing - Verticals
GoDaddy
Sunnyvale, CA, United States
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About GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 73 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.
As Growth Marketer - Verticals at Go Daddy, you will be responsible for leading a cross-functional team focused on the development and execution of an integrated marketing strategy to acquire customers and grow the GoDaddy brand in key small business verticals.
You will be responsible for heading up strategic growth marketing initiatives for our small business industry vertical customer segments. The role includes creating customer-oriented vertical value propositions and experiences that increase product adoption; developing and executing conversion funnel optimizations; creating and executing digital and organic referral campaigns and content; participating in or leading industry-specific vertical events or initiatives; leading marketing partnership and/or distribution arrangements, and other subscriber-growth initiatives.
Responsibilities:
• Closely collaborate with small, dedicated cross-functional team across product, design, digital channels, social, PR to drive significant improvements in key customer/business growth metrics within small business industry verticals – brand recognition, signups, conversion, engagement, ARPU.
• Test into compelling product messaging, benefits, and value propositions, based on customer & competitive insights that position and differentiate our products within key verticals that lead to subscriber growth and brand recognition for GoDaddy’s solutions.
• Analyze all aspects of customer journey/funnel and identify the largest areas for improvement across marketing tactics, creative, messaging, merchandising pages, signup flow, product setup, and customer success.
• Working with data science and analytics, develop and implement a rigorous testing methodology to maximize the volume and impact of tests that can be executed each month.
• Develop innovative marketing programs to drive upsell/cross-sell and viral referrals from within the product(s) for respective verticals.
• Provide customer insights and analysis to shape marketing & product approach.
Requirements:
• 10+ years of experience in marketing, with specific experience in small business/consumer technology-driven brands and experience in web/software applications
• Growth-hacking mindset and strong experience working in a small team environment that has driven breakthrough customer/business results.
• A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions in marketing and products.
• Strong experience in developing simple, consumer-oriented messaging and positioning for a technical product based on market research and insights
• Solid analytical ability, with track record of “test & learn” mindset
• Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
• A love for solving tough, interesting problems
• The ability to adapt to changing environments quickly
• An innate bias toward action and is a strong self-starter
• MBA preferred
GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.
If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.com