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SR. Product Marketing Manager
GoDaddy
Sunnyvale, CA, United States
Job Details - this job has expired, please see similar jobs below
As a member of the product marketing function, you will be responsible for creating and communicating compelling narratives, defining messaging for market segments and initiatives and creating content that engages the customers. You will play a key role in product launches, marketing campaigns, channel-based marketing initiatives and partner-related marketing activities. We’re looking for an energetic, organized and creative product marketer to drive highly effective customer acquisition campaigns and profitable incremental sales in International markets.
In this role, you’ll work closely with Country Managers, Regional Marketers and Channel Teams to provide marketing leadership and arm them with tools and campaign briefs to drive Security products growth in the regions. As part of the Security Business Unit, you’ll play a critical role to liaison with product management, product markets, channels and International teams. You will identify growth opportunities in key markets, create campaign strategies that align with market needs and goals. You will apply agile thinking to quickly test, learn, optimize and scale to drive material business outcome. As part of Security Product Marketing team, you help shape the voice of the product and help it grow a loyal consumer base, through the lens of International needs and requirements. This means you work with a cross-functional team across channel marketing, customer care, corporate communications, legal, product development, pricing, engineering and more. You’ll drive, own and be involved with product marketing strategy from beginning to end.
If you’re someone who thrives in a fast-paced, high-output, and multi-matrix’ed environment, you have a strong desire to own programs from concept to execution, you love challenges and pride yourself in using unconventional ways to solve problems ordinary and complex; read on….
Responsibilities
• Be the strategic partner to the Regional Marketing, Channel Marketing, Customer Care and Product Management teams. Collaborate closely with PR and Social teams to amplify and strengthen outreach programs and activities.
• Establish deeper customer insights and needs through gathering market intelligence and research.
• Have solid analytical skills and apply test-learn-optimize technique often.
• Create market-specific evergreen campaigns and lead cross functions to drive thru execution.
• Develop sustainable programs and work with channel partners to deliver integrated marketing campaigns.
• Set goals and own the outcome of each and every product launch, channel program and marketing initiative.
Qualifications
Minimum qualifications:
• BA/BS degree or equivalent practical experience.
• 7 years of industry experience in product management or product marketing.
• Marketing experience (e.g. research, messaging, positioning, branding, creative development, campaign execution).
• Campaign experience working with global teams.
About GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 72 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.
GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.
If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.com