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Paid Search Analyst
Overstock
Midvale, UT, United States
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R0001430 Paid Search Analyst (Open)
Search Analysts are responsible for assisting in the continued growth of the paid search programs by optimizing keyword and product campaigns. The analyst will perform data analysis across a multitude of data sources to help determine the best ROI for the paid search channel. Analysts work with merchandising and other marketing teams to ensure the paid search channel is correctly and efficiently marketing all products and promotions.
What you would do:
• Building and optimizing keyword and product centric campaigns in Google, Bing & Yahoo
• Grow revenue and profitability through assigned campaigns and projects
• Develop and test new ideas and projects
• Manage new Beta projects with search engines
• Daily data analysis to solve problems and answer questions about campaign performance
• Coordinating with supporting internal and third-party teams to provide reporting and run tests
• Working with merchandising and other marketing teams to correctly market all products
What we are looking for:
• A BS/BA in Economics, Mathematics or Business related field is preferred
• 2+ years in Paid Search or Online Marketing
• Adwords & Google Analytics Certified
• Experience with third-party or internal bid management tools
• Advanced Microsoft Office skills, particularly Excel
• Excellent oral and written communication skills with external and internal teams
• Must be self-directed, motivated and innovative in a fast paced, ever-evolving work environment
• Experience with SQL and programming languages a plus
What we offer:
• Medical, dental, and vision insurance
• 401(k) with match
• Company events and private concerts
• Commuter reimbursement
• Gym discounts
• Corporate discounts
• Paid time off
• A balance between work life and personal life
• Tuition Reimbursement
Here at Overstock we work together to provide our customers with quality products at discounted prices. We offer a wide selection of merchandise and superior customer service to meet your needs. Unlike other online retailers, we also support bigger initiatives such as our Farmer’s Market program, pet adoptions, and the opportunity to purchase handmade products from artisans around the world through our Worldstock program. Overstock is headquartered in Salt Lake City, Utah and currently employs over 1,700 talented individuals. Together we are passionate about e-commerce and bring an innovative edge to the online shopping experience.