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Marketing Analytics Manager
DropBox
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Dropbox supports hundreds of millions of creators and innovators around the world. Our mission is to simplify the way people work together. Dropbox Business is trusted by over 200,000 companies to safeguard their most important information. As we continue to build the best place to create, share, and work with others, there’s a perfect spot for you to grow with us.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
As a Marketing Analytics Manager, you will be a part of the Strategic Marketing Operations group responsible for driving discipline in marketing analytics, supporting the marketing organization with sophisticated analytics and reporting and understanding the impact of our marketing efforts.
The Marketing Analytics team is passionate about using data to help make better decisions about our marketing activities and investments. Marketing Analytics Managers are responsible for the entire marketing analytics lifecycle, from ensuring that we design the right campaigns and experiments, to making sure we implement all takeaways and insights into day-to-day marketing decision-making. We are a dynamic team that focuses on driving a large organization to incorporate data and insights into all critical decisions.
You will take ownership of analytics projects and programs, work with contractors and agencies, partner with key partners within Digital Marketing, Data Science, Revenue Analytics, and other cross-functional teams to establish priorities and timelines and deliver on critical digital marketing analytics initiatives. You will work in close partnership with Marketing Operations and Data Engineering to help assess and shore up our data repositories, data infrastructure, and data governance policies.
Responsibilities
• Act as an embedded analytics partner for one or more marketing sub-teams: own end-to-end performance reporting on all core metrics
• Ensure your numbers are air-tight by performing individual quality control, checking with relevant data owners, and cross-referencing findings against secondary sources
• Drive interpretation, socialization and adoption of operational marketing reports
• Surface analytical insights: actively investigate root causes of aberrant data, and define opportunities for optimization
• Lead design and implementation of experimentation necessary to improve channel efficiency, drive growth, and inform marketing investment decisions
• Work with data science to inform development of predictive models that guide marketing targeting and investments
Requirements
• 2-5 years experience in a quantitative discipline
• Extensive experience pulling highly complex data using SQL, and modeling data using Excel and statistical tools such as SPSS or R
• Experience establishing critical metrics, dashboards, and analytics at a fast-growing company
• Experience working with large data sets to mine insights using pattern recognition and statistical analysis
• Familiarity with marketing tactics, including campaigns and marketing channels such as SEM, Display, and Email, is a plus
• Bachelor's or Master’s Degree in Computer Science, Statistics, Software Engineering, or Related Field
Benefits and Perks
• 100% company paid individual medical, dental, & vision insurance coverage
• 401k + company match
• Market competitive total compensation package
• Free Dropbox space for your friends and family
• Wellness Reimbursement
• Generous vacation policy
• 10 company paid holidays
• Volunteer time off
• Company sponsored tech talks (technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).