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Marketing Communications Specialist, Copy Writer
Concur
Bellevue, WA, United States
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Position Description
The Content Marketing Specialist is responsible for writing content that maps to the Concur brand messaging in order to clearly differentiate Concur globally and establish the company’s thought leadership and create demand for our products within the spend management category. This role will report to the Director of Marketing, Brand & Content, and collaborate with stakeholders across the company to deliver content that drives awareness and educates prospects, influencers and customers. This role sits within the Brand Team within the Corporate Marketing organization, specifically with a creative team composed of designers, writers, and account managers. This Marketing Specialist will be responsible for providing storytelling guidance and tools to Content Managers across Concur globally in order to drive consistency with our story across the company.
This Marketing Specialist will write content based on creative briefs for high
impact marketing content including blog posts, websites, sales emails, e
books, all within prioritized, company
wide initiatives and marketing campaigns.
Position Requirements:
Responsibilities:
In partnership with marketing teams, create relevant, compelling, strategic marketing copy for assets including websites, video scripts, blogs, banner ads, customer and prospect emails, etc.
Ensure all content is on
brand, consistent in terms of style, quality, tone of voice, and optimized for user experience in all marketing channels
Develop an understanding of how to write about Concur in relation to SAP and build relationships with content creators at SAP & the Cloud Business Group to ensure our brand story is told accurately throughout all of SAP
Share best practice content with other marketers and review and edit content developed by field and segment marketers to ensure Concur brand and voice consistency
Qualifications:
Bachelor’s degree required
3+ years’ experience in writing copy for the web, social media, and video – preferably with a cloud or SaaS company
Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish goals required
Strong interpersonal skills including the ability to communicate and influence effectively cross functionally with both technical and non
technical individuals; collaboration approach to work is critical
Excellent written and verbal communication skills; comfortable delivering recommendations to all management levels
Ability to work autonomously; produce work in a timely manner with strong project management skills
Proven ability to convey complex, technical ideas effectively without jargon
The ability to think like an educator, intuitively understanding what the audience needs to know and how and where they want to consume it
A team player, ideally with experience working in a highly
matrixed, cross
disciplinary environment.
Be able to partner with and present ideas to Concur colleagues with diverse backgrounds and perspectives
A plus: Familiarity with content management tools (Opal and Highspot); web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (Radian 6, HootSuite, Visible Technologies, etc.) and marketing automation (Marketo).
Job Specific Specialized Knowledge & Skills:
Extremely resourceful – leveraging resources both internal and externally to deliver up-to-date messaging
Curious: Genuinely interested in researching and figuring out complex topics and explaining them in simple, human terms
Accountable: follow through on commitments
Supportive: a loyal coworker who helps others
Impactful: have passion & pride in doing excellent work and a desire to make a strong impact on the overall business
Agile: adaptable and flexible, ability to flourish in an extremely fast-paced, high-growth, ever-changing and evolving environment
Collaborative: like working with others to solve tough challenges
Aspirational: a go
getter who is motivated and ambitious
Value Competencies:
• Displays passion for & responsibility to the customer
• Hires, develops & rewards great people
• Displays leadership through innovation in everything you do
• Displays a passion for what you do and a drive to improve
• Displays a relentless commitment to win
• Displays personal & corporate integrity
EEO:
Concur is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.
Concur is a dynamic, growing and fast
paced organization. As such, successful employees are able to work in a fast
paced environment, managing multiple priorities often times under tight deadlines. This typically requires working a 40+ hour work week to accomplish performance objectives. With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role.
Concur is a SaaS company. Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business. The ability to creatively problem solve to our core value of ‘Leadership through innovation in everything we do’. Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur.
Confidentiality and our core value ‘Personal and corporate integrity’ are critical components being that Concur is a publicly traded company and working towards building a great, enduring company.