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Director, Global Event Content
Concur
Bellevue, WA, United States
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Position Description
The Director, Global Event Content Strategy will manage a team of event professionals responsible for delivering and developing session content for Concur’s portfolio of global events. Concur’s portfolio of events are positioned to help generate, accelerate and close pipeline; create customer loyalty and drive renewals; as well as position the Concur brand in-line with the organizational business strategy.
The ideal candidate is a highly motivated communications manager, that possesses sound judgment and impeccable writing skills with experience in managing complex projects with multiple stakeholders across the globe. This position requires a strategic people manager with experience working in a matrixed organization, and the ability to develop relationships with teams and leaders throughout the company.
Responsibilities:
Unify and engage key stakeholders—including executive team—at start of the content planning process to identify overall event themes mapped to content strategy and organizational goals
Partner with internal executives to build content strategy for Concur customer events; general session agenda flow; and determine appropriate speakers (Customer; Internal; External) for all customer events globally - in alignment with business goals and priorities, and corporate messaging
Manage a team of event content professionals who are developing content strategy for SAP and industry events, managing speaker selection and development, building communities at events, building audience acquisition plans and tracking KPI’s across global event portfolio
Serve as speechwriter to senior executives for global audiences, including driving the creation and delivery of compelling, executive-level presentation materials (slides, scripts, messaging documents, and customer stories) for Concur senior leadership
Working closely with senior leaders to develop keynote speeches and/or themes for Tier 1 corporate events
Collaborate with designers, product development teams, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
Understand the brand and product positioning with the ability to ensure consistent, on-brand messaging
Ensure that all content is focused, delivers value to the attendee and can live beyond the in-person event in a variety of formats
Project manage the search, selection, and confirmation of all main stage speakers (Internal; Customer; & External)
Lead external keynote selection process, including contract negotiation and execution
Partner with parallel work streams (Events; Audience Acquisition; Field Marketing; Social Media & Digital) to translate and integrate content strategy into overall integrated event campaign to engage attendees and drive registration
Develop strategy to build and grow communities and user groups at customer events aligned to digital and client advocacy initiatives
Develop the key messages and Audience Value Proposition for event assets (i.e. customer invitations, web-sites, social media assets, etc.)
Identify content needs and manage content development process for general session end-to-end including content workflow, project management, production timelines, and event agenda
Work with creative and video teams to develop and drive mainstage video content plan, meeting timeline and budget requirements
Hands-on, daily management of all main stage speaker logistics including session details, speaker assignments and profiles
Manage the presenter onboarding process, setting expectations around the content timeline, rehearsals and onsite experience
Schedule, manage and lead production meetings and speaker rehearsals
Participate and partner with other vendor and stakeholder teams to ensure execution of all deliverables is timely and accurate
Serve as the internal go-to source for all elements related to speakers and event content strategy, ensuring activities meet the varying needs of the organization
Manage all pre/post-event speaker outreach support
Partner with event logistics person(s) regarding on-site sessions, stage layouts, AV needs, and speaker logistics
Partner with all speakers on finalizing presentations and preparations for main stage, ensuring they meet the content and messaging goals for the event
Measure results (evaluations, attendance, feedback) on all content and communicate findings back to key stakeholders; modify processes to adopt best practices and incorporate feedback as appropriate
Develop an overall content strategy and syndication model based on in-year messaging and corporate campaigns for ALL Concur events that will ensure a consistent, global message
Development of event content toolkits to support the syndication program
Act as a liaison between marketing teams (Corporate Marketing, Product Marketing, Customer/Field Marketing) to ensure consistent content and messaging across event platform
Conduct in-depth market research on conference topics and themes to ensure relevance and timeliness of conference content
Develop an internal speaker’s bureau including identification of internal subject matter experts & executives; build speaker and content database and streamline the process for managing speaker requests/placements; internal speaker coaching program
So who are we?
This part of the role description moves the focus from the role to the organization. Use the official Language found on the website and the careers site.
Concur, a part of SAP, imagines the way the world should work, offering cloud-based services that make it simple to manage travel and expenses. Founded in 1993, Concur services are used by 30,000 clients representing 27 million users in more than 150 countries.
Your career at Concur is what you make of it. You can forge your own path, work in different offices, switch business units or solve a problem that no one has before. We’re inspired by change and by each other which is a major contributing factor to how we have retained the innovative culture that has created a market leading team of 4,800 colleagues.
Position Requirements
What do you need to bring?
12+ years of content creation, curation, and syndication strategy either on the event or content side
Management success in rapid-growth, innovative organizations, including 5 years of leadership responsibility.
Bachelor’s degree in Marketing or Communications
Ability to create strong, compelling story arcs, and adapt writing style to meet needs of varied audiences/communications vehicles.
Strategic project management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
Exceptional relationship management skills to establish rapport, trust and confidence with key stakeholders
Proven ability to identify strategic needs, develop recommendations, and lead growth.
Proven success mentoring and inspiring a team towards their personal best.
Professional network and vendor connections to contribute to process development and improved solutions.
Must have excellent verbal and written communication skills.
Outstanding budget development and management skills.
An engaged coach/player. A visionary and an achiever.
Ability to work a flexible schedule and to travel to key event programs.
Value Competencies:
• Displays passion for & responsibility to the customer
• Hires, develops & rewards great people
• Displays leadership through innovation in everything you do
• Displays a passion for what you do and a drive to improve
• Displays a relentless commitment to win
• Displays personal & corporate integrity
EEO:
Concur is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.
Concur is a dynamic, growing and fast-paced organization. As such, successful employees are able to work in a fast-paced environment, managing multiple priorities often times under tight deadlines. This typically requires working a 40+ hour work week to accomplish performance objectives. With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role.
Concur is a SaaS company. Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business. The ability to creatively problem solve to our core value of ‘Leadership through innovation in everything we do’. Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur.
Confidentiality and our core value ‘Personal and corporate integrity’ are critical components being that Concur is a publicly traded company and working towards building a great, enduring company.
E-Verify:
Concur participates in E-Verify to confirm work authorization.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.