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Director, Programmatic Strategy & Optimization
MediaMath
New York, NY, United States
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Overview:
MediaMath is a global technology company that's leading the movement to revolutionize traditional marketing and empowering marketers to unleash the power of goal-based marketing at scale, transparently across the enterprise. Our platform - TerminalOne Marketing Operating System - handles billions of transactions every hour and hundreds of millions of internet users every day, which means every solution must be built to scale. Our breakthroughs create new marketplaces and solve long-standing problems in an industry that is constantly evolving. Our engineers are building the leading technology platform to power the new digital marketing ecosystem, and we are looking for driven, curious innovators to join our team.
The Programmatic Strategy & Optimization (PSO) team is responsible for driving client performance on the TerminalOne platform, leveraging the latest product functionality as well as partnerships in the adtech ecosystem. The team is responsible for the generation and evangelization of global best practices on the TerminalOne platform, in addition to providing research & consultative services designed to help clients curate their ideal holistic marketing plans. The optimization support that the team provides is shared across the MediaMath client base in the form of direct-to-client consultation and selective managed services. Internally, PSO supports a variety of teams seeking trader subject matter expertise, including Sales, Account, Marketing, Product, Product Commercialization, and Training.
MediaMath is currently seeking a Director with exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimization. In this critical role, this person will become well versed on how media campaigns are managed using MediaMath’s proprietary Terminal One platform and optimization engine. The Director will manage campaigns as well as consult directly with MediaMath’s clients to help achieve client performance goals. The Director will lead and participate in a number of research, analytics, and testing efforts in order to develop new best practices on the TerminalOne platform as well as cultivate industry thought leadership. The Director will also lead a team of Specialists/Senior Specialists/Lead Specialists and serve as the performance escalation point on a variety of accounts. This person should not only have strong quantitative skills, but also have strong general problem-solving skills to deal with new challenges as they arise, excellent communication skills to impart critical information to a broad non-quantitative audience, and enjoy working in teams.
*Please include a cover letter in your application*
Responsibilities:
• Directly manage a team of Specialists/Senior Specialists/Lead Specialists
• Become an expert at using MediaMath’s proprietary TerminalOne platform
• Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
• Become the senior escalation point for performance-based dialogue on certain MediaMath accounts
• Oversee a team responsible for day-to-day yield management across a variety of MediaMath clients, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
• Lead and participate in a variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
• Manage a research/testing plan, with support of your team
• Develop a full understanding of complex trading concepts and appropriate TerminalOne products
• Lead internal office hours and other knowledge sharing efforts
• Develop productive working relationships with other MediaMath specialized delivery groups
• Lead the codification and communication of shared best practices across the Global MediaMath teams
• Develop strong understanding of MediaMath’s products, opportunities & internal processes
• Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
• Provide feedback and input for Product Development efforts
• Provide guidance to Marketing on a variety of thought leadership efforts
This is not an exhaustive list of responsibilities. As part of our global technology team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.
Qualifications:
Requirements: The ideal candidate will possess the qualifications below.
• Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Finance, Engineering, Statistics, Physics, etc.).
• 6+ years of experience applying analytics in a business environment (ideally in Consulting, Media, Marketing, or Finance), e.g., marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric modeling, etc.
• Experience managing high-performing analytical teams
• Capable of independently leading client conversations
• Experience working with large data sets and understanding of analytic methodologies for evaluating data
• Proven ability to think creatively about challenging analytic problems
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills – ability to distill key ideas for a non-mathematical audience
• Proven ability to work with and influence cross-functional teams
• Comfortable working in a fast-paced, fun, and entrepreneurial environment
• Strong knowledge of MS Excel
Desired:
• Experience trading media in a platform (e.g. DSP, SSP, etc)
• Experience with marketing campaign design, campaign management, and analysis preferred
• Experience with or understanding of online advertising preferred
• Familiarity with SQL or other data manipulation tools
How do we reward our outstanding Mathletes? We start with company equity, comprehensive medical, dental, vision, short term and long term disability and life insurance, open paid time off, free on-site chair massages and our 401(k) and 401(k) matching. We then serve-up flexible spending accounts, bagel Fridays, free snacks and sodas, and the latest and greatest technology you need to do your job (including cellphone bill allowance). And the cherry on top? Regular happy hours and events; including Potlucks, Trivia Nights, and pick-up basketball, to name a few.
MediaMath employees can expect to work in an environment governed by Math Values: Obsess About Outcomes; Innovate to Scale; Win/Win Wins; Make Decisions, Take Responsibility.