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Director, North America Field Marketing
Software AG
Reston, VA, United States
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ABOUT THE JOB
The Director, North America Field Marketing is responsible for the planning and implementation of demand generation and awareness programs focused on the US public sector. The ideal candidate has proven software industry experience marketing to government agencies and has successfully and recently delivered on demand generation roles that are measured by leads and pipeline development. Candidates should also be creative, resourceful, flexible, and collaborative, have excellent writing skills, and be a master of multitasking.
Responsibilities:
• Work closely with global marketing and the North America government sales teams to develop and implement creative and impactful modern marketing integrated campaigns, encompassing digital, social, PR, and events. Measure and report on all activities and investments.
• Contribute to and actively engage with global marketing organization to drive worldwide campaigns within US government sector, and share local best practices achieved with the global marketing organization.
• Support database health initiative by leading efforts for currency and completeness of government market data.
ABOUT YOU
Skills and Experience
• A self-starter, committed to modern marketing techniques, as evidenced through recent modern marketing coursework, including certifications.
• Delivered successfully on a prior senior marketing campaigns role that is measured through lead generation and pipeline acceleration.
• Excellent verbal/written communication, brilliant interpersonal skills, and 'culturally-aware.
Professional Experience in year(s):
Education:
• Undergraduate degree (BS/BA) in communications, journalism, marketing or similar.
IT Skills:
• Proficient with office productivity, digital marketing and CRM tools.
WHAT YOU CAN EXPECT
• The employees are smart, friendly and welcoming
• Free underground parking – never get wet or shovel snow
• Health Insurance starts your first day on the job
• Three weeks paid vacation & three weeks paid sick leave
• 10 paid holidays (including a floating holiday and a community service day)
• 401(k) Plan with up to 5% employer match
• Business Casual office
• Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks
Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Click on the link to view the full EEO statement http://www.softwareag.com/corporate/images/EEO_Statement_tcm16-130491.pdf