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Senior Director of Marketing Operations
RingCentral
Belmont, CA, United States
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Job Type:Full time
Location:Belmont, CA
Department: Marketing
The RingCentral environment is dynamic, success-driven, team-oriented and committed to providing world-class service for its customers. Do you have the ability to thrive in a fast-paced environment? We are looking for candidates with an entrepreneurial spark!
We’re not a phone company; we’re a cloud business-solutions provider. We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way.
RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.
Job Description:
• Manage demand generation strategy and execution to acquire, qualify, distribute, nurture, and analyze inbound marketing leads to align with sales revenue targets.
• Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including channel metrics, lead distribution, opportunity stages, pipeline contribution, and ROI .
• Oversee the email channel programs and tactics; develop and expand your team as the company grows.
• Drive a culture of rapid test and learn to discover new and innovative ways to scale revenue and improve ROI.
• Own and evangelize the relationship between spend and revenue and a predictable model that can be used as a key strategic lever to scale the business.
• Design and implement the life-of-a-lead process, including lead scoring, lead nurturing, and account-based-marketing (ABM) programs; partner with Sales teams to establish SLAs and optimize Sales Development productivity.
• Lead technical aspects of marketing and sales system integrations including the marketing automation platform (Marketo), analytics (Tableau, Google Analytics), SFDC, internal databases and external data providers.
• Be the in-house expert on marketing data analytics; coach and mentor team members on data-driven marketing methods and reporting frameworks.
• Manage third party vendors, contractors, and internal resources Network outside the company to benchmark our operations and ensure best-in-class practices.
Job Requirements
• BA or BS degree, MBA preferred
• 10+ years of progressive career experience and leadership in marketing operations, demand generation, customer acquisition, or analytics / BI
• Strategic thinker, but hands-on and a strong mentor who can jump in to teach the team to solve problems
• Ability to work well under pressure and at a rapid pace Proven success building full-stack B2B marketing funnels and exceeding ROI targets at a growing startup
• Expert in Marketo, Google Analytics, Tableau, SFDC
• Deep knowledge of demand generation strategies and testing methodologies
• Team player with strong cross-functional skills
About RingCentral
RingCentral, Inc. (NYSE: RNG) is a global provider of cloud unified communications and collaboration solutions. More flexible and cost-effective than legacy on-premise systems, RingCentral empowers today’s mobile and distributed workforces to be connected anywhere and on any device through voice, video, team messaging, collaboration, SMS, conferencing, online meetings, contact center, and fax. RingCentral provides an open platform that integrates with today’s leading business apps while giving customers the flexibility to customize their own workflows. RingCentral is a leader in the 2016 Gartner Magic Quadrant for Unified Communications as a Service Worldwide for the second consecutive year. RingCentral is headquartered in Belmont, Calif.
RingCentral is an EEO/AA employer.