This job has expired, please see additional jobs below
Director, Customer ROI
cars.com
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
Our business success depends on our ability to demonstrate unique and repeatable value to our advertisers. This includes clear and consistent performance of customer advertising, a vivid demonstration of Cars.com advertising's contribution to offline sales, multi-touch attribution, and in the future, our ability to monetize our own data to provide improved value to advertisers in and around the car advertising space. The Director Customer ROI is an analytics-driven leader who is passionate about using data to guide strategy and who can provide actionable insights and analysis. While this position requires a senior strategist with deep experience in both ad-supported and transactional digital media to manage both direct and cross-function resources, the right person will also not be afraid to roll up their sleeves and dive head-first into the data weeds on a daily basis. This leader will engage with other senior executives and company officers, as well as the content, social media, marketing, sales, product and engineering teams. They will leverage audience and marketplace data to inform business strategies inside the digital business, as well as at the intersection of our digital and heritage businesses, including live events. This person will also interface regularly with the corporate strategy and BD team.
The ideal candidate will have a unique ability to combine audience, performance and financial data with marketplace intelligence, then quickly develop and present a unique, clear, and compelling narrative that drives exceptional business results and strategies at times of greatest need. This person thrives in a fast-paced, high-velocity environment of creativity and innovation, and is highly competitive at their core.
The Director of Customer is responsible for developing a user-friendly demonstration of the value that our ad products deliver to our advertisers. This person will work with sales and B2B marketing to assess our current ROI reporting methods and devise an optimal system that empowers sales to both deliver an accurate picture of the value we are creating and demonstrate how increased or alternative spending strategies could/would enhance value. As new products launch, this person will work with beta partners to measure and track impact and effectiveness and recommend product strategies that will deliver optimal ROI for advertisers. This is a highly collaborative position, which works in partnership with Sales and B2B marketing to measure, manage, track existing advertising efforts, as well as innovate and strategize to dimensionalize new value streams for existing revenue and help support new revenue streams with measurable results and sales insights in partnership with product and data insights. This is a client-facing role, which will work with OEMs and advertisers to create unique data partnerships to enhance advertiser ROI. This leader will have demonstrated ability work with quantitative analysis tools, with the unique ability to translate quantitative analysis into human language and advertiser value.
Required Skills:
• Expertise in digital metrics
• Should possess a clear understanding of measurement challenges in the marketplace
• Demonstrated expertise in Microsoft Office applications including Excel, PowerPoint, Outlook, Word
• Attention to detail, accuracy, and strong problem-solving skills are crucial
• Team player with ability to consistently meet tight deadlines
• Candidates must be proactive thinkers who can handle multiple projects at once
• Strong written and verbal communication skills Business Segment
Required Experience:
• Expert in manipulation and accurate analysis of complex, high volume, high dimensionality data from various sources.
• Incredible communicator with effortless storytelling and presentation skills.
• Ability to understand how and why business users make decisions, and how data can enable them.
• Advanced skills in Adobe Analytics, Google Analytics, and comScore, as well as progressive publishing tools like Chartbeat, Parsely, etc. and social listening tools. Beyond just owning and using the tools, must be able to teach executives, editors and others how to best use the tools to improve their results. Will advise on and acquire additional tools as needed.
• Experience with digital measurement tools (e.g., Nielsen, Adobe Analytics, comScore, various social analytics tools)
• Understanding of tagging structures for web analytics tools.
• Expertise with social media analytics, including reporting on creative for campaigns and posts.
• Solid understanding of revenue generation in digital environments, with an emphasis on the Internet advertising market and the technology behind it.
• Follows developments in aligned industries and marketplace trends.
• Solid quantitative aptitude and effective project management skills. Ability to think analytically and strategize to solve problems.
Bachelor’s degree in a quantitative field: Business, Statistics, Economics, Mathematics preferred (but not required.)