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Director of Content Marketing
Overstock
Midvale, UT, United States
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R0000751 Director of Content Marketing (Open)
Job Description: We are currently seeking an experienced Director of Content Marketing with a proven track record of generating creative, digital content for our online communities, and most importantly building organic brand awareness. In this role, you will set goals, develop strategy, drive traffic and interact with our community on a daily basis. You will develop compelling topics and bring to life content that engages, influences, and delights our target audiences. As the Director of Content Marketing, you will have the opportunity to shape and build our content marketing capabilities.
Job Responsibilities:
• Define our content marketing strategy based on companywide goals that supports and extends marketing initiatives, both short- and long-term.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for each channel including online, SEO, social media, email, mobile, and print.
• Consistently measure, analyze and report ongoing content performance against key performance indicators.
• Identify unique narratives based on current market trends & data, deliver content themes/topics and execute a plan that capitalizes on topical conversations.
• Produce high quality content on a daily basis, which includes customer case studies, blogs, info graphics, video, whitepapers, reports, etc.
• Develop and socialize standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
Desired Skills & Experience
• Degree in Marketing, Communications or relevant field; Masters preferred
• 10-12 years of experience in content marketing, specifically in ecommerce.
• At least 5 years of management experience.
• A proven track record of successfully implementing a content marketing strategy in support of brand building, demand generation goals and thought leadership.
• Ability to collaborate with internal and external members of the team including members who are technical, non-technical, partners and senior executives.
• Ability to clearly articulate the business goal behind the creation of a piece (or series) of content.
• Proven experience in being able to turn around raw ideas/concepts into content or creative suitable for publishing across various channels that help meet demand generation or awareness objectives.